Director Of Creative Services - Kctv

Gray Media • Fairway, KS

5d

About The Position

KCTV5—Gray Media's award-winning station in Kansas City—is looking for an exceptional, high-energy leader to take the reins of an incredibly talented team of marketers. If you’re a visionary champion who loves mentoring creatives, rallying the troops, and having a blast while doing it, this is your chance. You’ll lead our in-house marketing team to leverage one of the biggest platforms in the country—featuring '10 Super Bowls a year' (every Chiefs game on KCTV5 is a major event!), the NCAA Tournament, the Royals, and premier CBS programming, all while working with one of the best news teams in the country! Plus, you get to live and play in one of the absolute greatest cities in the U.S. (If you know, you know!). If cut-through creative is your passion and strategic planning is in your blood, let’s talk! Our last CSD was just promoted to General Manager—so we need another winner to join our team.

Requirements

• 10+ years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Works well with other station managers and personnel to achieve success.
• College degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered

Responsibilities

• Create, lead, and implement the brand marketing for KCTV5/CBS and KSMO/MyNet
• Provide inspiration and strategic direction to grow the skillset of our creative team
• Manage production of compelling image, sweeps, and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations' brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Produce and post targeted social media marketing
• Collaborate, manage, and execute dynamic outside media advertising efforts
• Supervise promotional on-air inventory for daily logs and manage digital ad inventory
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on all platforms
• Develop and monitor annual department budget and expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree