Director of CPG Marketing

Dickey's Barbecue Restaurants, Inc.•Dallas, TX

9d•Onsite

About The Position

This role is responsible for developing and executing strategies that build and maintain a strong presence in retail locations, driving increased sales, customer acquisition, and brand visibility across key retail partners. The ideal candidate brings hands-on experience with retail-specific media and data platforms and thrives in a highly cross-functional environment, partnering closely with sales, analytics, agency, and retailer teams to drive results.

Requirements

2+ years of CPG marketing experience, with a strong focus on retail and omnichannel execution
Direct experience working with retail media and data platforms, including 8451, Walmart Connect, and/or Sam’s Club MAP
High proficiency in digital marketing, including paid media, e-commerce, and performance measurement
Strong analytical skills with the ability to interpret market research, retailer data, and campaign performance
Proven ability to develop innovative, engaging marketing programs that drive measurable results
Demonstrated success working across cross-functional teams and managing multiple stakeholders
Excellent communication and organizational skills, with the ability to manage multiple projects and campaigns simultaneously
Ability to travel as needed

Responsibilities

Acquire new customers and drive incremental retail sales through strategic marketing initiatives
Develop and implement brand strategies, including positioning, messaging, and in-store and digital visual identity
Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social, retail media, and traditional
Lead retail media planning and activation across retailer platforms such as 8451, Walmart Connect, and Sam’s Club MAP, in close partnership with sales and retail teams
Leverage retailer data, insights, and market research to understand consumer behavior, preferences, and the competitive landscape
Track, analyze, and report on key performance indicators (KPIs) to assess campaign effectiveness and inform optimization
Collaborate cross-functionally with Sales, E-commerce, Insights & Analytics, Creative, and external agency partners to ensure brand consistency and alignment
Serve as a key communicator across internal teams and external partners, ensuring clarity, alignment, and timely execution
Manage digital marketing planning and activation across owned and retailer platforms
Manage website, social media, and e-commerce marketing initiatives in support of retail objectives