Director of Corporate Partnership Sales & Activation

ASM Global•Fresno, CA

2d•$68,640 - $85,000•Onsite

About The Position

Legends Global, the premier partner to the world’s greatest live events, venues and brands, provides management services for Save Mart Center, a 15,000-seat multipurpose arena owned by California State University, Fresno. The Director of Sales will plan, direct, and implement sponsorship sales. The Director of Sales will focus on cultivating new sponsorship business for Save Mart Center, in addition to maintaining and growing the current client base and ensuring client satisfaction. The ideal candidate will have a passion for sales, team leadership and excellent communication skills, a client-focused mentality, strong work ethic, and an ability to balance many tasks in a fast-paced environment.

Requirements

Ability to travel via air and auto required
Must be able to maintain a productive, team-oriented relationship with staff, clients and client agencies.
Bachelor’s degree in marketing, Business Administration or a related field from an accredited four-year college or university
Minimum of five (5) years in the field of venue, property or rights holder sponsorship sales; or an equivalent combination of education and experience.
Demonstrate knowledge and experience in the principles, practices, and terminology of sponsorship sales.
Strong communication and presentation skills both written and oral, with a proven ability to listen attentively and adapt messaging to different audiences.
Proven ability to drive a sale from prospecting and presenting through closing, including experience managing high-level negotiations with C-suite executives and securing large dollar sponsorships.
Actively listen to client needs, ask clarifying questions, and translate those insights into tailored sponsorship solutions that align with the client’s business objectives.
Solve practical problems and deal with a variety of complex variables in selling and servicing sponsor partners.
Operate a personal computer using Windows 2000, Power Point, Word, Excel, Outlook, and other related standard office equipment.
Follow oral and written instructions and communicate effectively with others in both oral and written form.
Serve as a trusted advisor and ambassador of Save Mart Center and Legends Global, representing the organization with professionalism, credibility, and integrity in every interaction.
Organize and prioritize work to meet deadlines. Work effectively under pressure and/or stringent schedule and produce accurate results.
Build and maintain long-term, consultative relationships with senior-level decision makers to secure high-value, multi-year sponsorship agreements.
Maintain an effective working relationship with all stakeholders including clients, agencies and employees,
Exceptional interpersonal skills with the ability to represent the company’s values and brand consistently in client and community settings.
Work independently, exercising judgment and initiative.
Remain flexible and adjust to situations as they occur.

Nice To Haves

None at this time but it is expected that the right individual will grow and expand the department over time with successful performance serving as the driver of this expansion.

Responsibilities

Establish and deliver on sponsorship sales goals to increase and improve the Save Mart Center profitably while driving annual recurring net revenues.
Develop and execute sales plans and programs, both short and long range, to ensure the growth and expansion of revenues.
Research, analyze and monitor financial, technological and demographic factors to ensure that market opportunities are maximized.
Develop and recommend pricing strategies for the organization that drive sustainable, profitable growth in sponsorship over the short, medium and long run.
Prepare bi-weekly reports on sales revenue pipeline and projections.
Utilize the Company’s preferred CRM platform to determine best contacts, strategies, and solutions for prospective sponsors.
Conduct market analysis and devise strategies for generating new business.
Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the arena while maintaining client satisfaction.
Prepare and deliver oral presentations internally and externally as appropriate.
On occasion, work extended and/or irregular hours including nights, weekends and holidays.
Other duties as assigned.