Director of Copywriting - DTC Health & Wellness

Brand Bolt•Denver, CO

35d•Remote

About The Position

Brand Bolt is seeking a dynamic Copywriting Director with expertise in direct response copywriting and project management for its portfolio of leading skincare and women’s health brands. This role requires a strategic thinker focused on structure, accountability, and measurable results to ensure efficient and effective copy and creative operations. The ideal candidate will have deep experience with DTC health and wellness brands, performance marketing, and VSLs. Working closely with the Creative Director, this role will maintain brand consistency, on-schedule delivery, and conversion optimization. As the operational lead for the copy department, responsibilities include overseeing daily workflows, task management via Notion, ensuring deadlines and standards are met, signing off on all copy assets, facilitating creative meetings, and leveraging Descript for video content. The role also involves hands-on writing and optimization of high-performing copy for campaigns and tests.

Requirements

Minimum 8 years of hands-on experience in direct response copywriting, with a portfolio showcasing results.
At least 5 years of industry experience in skincare, women’s health, or health supplements.
Demonstrated mastery of persuasive selling and funnel-based marketing.
Outstanding organizational and project management skills, with proven success leading teams and projects in tools such as Notion.
Extraordinary attention to detail—you catch typos, odd phrasing, and off-brand elements instantly.
Experience with Descript (or similar) for video editing and test creation.
Track record of running productive, purposeful meetings and driving actionable outcomes.
Ability to enforce accountability while maintaining a positive, collegial team environment.

Nice To Haves

Familiarity working within EOS framework preferred.

Responsibilities

Serve as a writer for foundational campaigns, product launches, and major evergreen funnels.
Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s.
Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams.
Manage junior copywriters— tasking them efficiently, developing their talent and sharing the key data.
Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity.
Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint.
Remain up-to-date on the latest trends in direct response, including AI, video tools and creative strategy, proactively bringing new ideas to the table.
Own the day-to-day workflow of the copy team via Notion, assigning tasks, setting project priorities, monitoring progress, and ensuring all deadlines are strictly met.
Track all project statuses and proactively hold team members accountable for deliverables and expectations.
Create an environment of continuous feedback and access to up-to-date reporting.
Operate seamlessly within the EOS (Entrepreneurial Operating System) framework—ensuring processes, meetings, and scorecards are managed for maximum efficiency.
Collaborate with the Head of Copy to ensure perfect alignment between copy, creative strategy, and brand standards.
Review and sign off on all copy assets (including pages, emails, ads, scripts) for accuracy, persuasion, and adherence to brand voice.
Diligently identify and correct errors, inconsistencies, or weak messaging prior to launch.
Lead effective, results-focused creative calls that drive action and clarity.
Create new high-converting video variations from existing assets.
Write, edit, and optimize copy for ads, VSLs, and acquisition funnels, especially for high-priority launches and tests.
Ensure brand voice and conversion benchmarks are maintained across all creative outputs.