Reporting to the VP Marketing and Communications, the Director of Content will be responsible for creatively sharing RiseBoro’s mission and impact through storytelling and writing. Leveraging the organization’s owned channels – website, newsletter, social media, print and digital collateral, and more – the Director of Content will execute a strategic storytelling plan that supports overall fundraising goals, drives brand awareness, and furthers RiseBoro’s reach across New York City. Specific duties and responsibilities include: • Develop and execute a refreshed content strategy that reflects all aspects of RiseBoro’s work, including but not limited to our housing portfolio and development work, social services programs, and more. • Serve as the chief writer and editor within the organization by building relationships with colleagues and service recipients to craft engaging stories that can be amplified across channels. • Help craft a cohesive narrative about the organization, working with senior leaders and staff to pinpoint the RiseBoro story. • Oversee a content calendar that guides the organization’s public storytelling. • Refresh the organization’s website, newsletters, philanthropy collateral, tenant communications, and annual report to better serve users, tell RiseBoro’s story, and raise funds and awareness. • Support on social media management, including posting, editing, and overall maintenance. • Manage a roster of freelancers to support storytelling (writers, photographers, videographers, graphic designers). • Perform other related duties as assigned. Disclaimer: This role/job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described. It may be amended or updated at any time to remain current with the needs of the organization.
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Job Type
Full-time
Career Level
Director