Director of Content and Coverage

2060 Digital • Town of Colonie, NY

13d

About The Position

Key responsibilities include, but are not limited to:

Essential Job Functions

Provide effective leadership to a diverse, 24/7/365 newsroom staff, setting
daily priorities and ensuring smooth content execution across broadcast and
digital platforms.
Provide direct oversight of the Executive Producer, ensuring strong editorial
leadership, clear communication, and alignment with newsroom priorities
across all platforms.
Manage and oversee the station’s Assignment Desk, directing daily coverage
planning, breaking news response, story assignments, and resource deployment
to ensure efficient, accurate, and competitive news coverage.
Have direct oversight of the newsroom’s digital operations, including the
station website, mobile app, and all social media platforms.
Oversee editorial decision‑making, content flow, and newsroom operations in
alignment with station goals, brand standards, and audience expectations.
Manage station reporters and MMJs, guiding them through story development,
field execution, writing, and multi‑platform content presentation.
Ensure maximum exposure of news products on air and through web, mobile, OTT,
social, and emerging platforms.
In conjunction with the Executive Producer, ensure newsroom management
provides final script approval for all stories published or broadcast across
digital and on‑air platforms.
Collaborate with leadership to develop new and innovative content for both
digital and on‑air products.
Maintain high standards for accuracy, ethics, breaking news responsiveness,
and newsroom communication.
Act as a key newsroom leader capable of stepping in for senior leadership
when needed.

Content Strategy & Execution

Grow the station’s audience by ensuring content meets brand expectations and
is optimized for each platform.
Lead and oversee daily editorial planning for broadcast and digital coverage.
Drive the development of new storytelling formats and creative editorial
approaches.
Work under the direction of the News Director to ensure editorial cohesion
across broadcast, digital, and social platforms.
Monitor performance metrics and audience insights to refine coverage
strategies.
Lead daily editorial meetings with clarity, efficiency, and accountability.

Staff Leadership & Development

Directly manage reporters and MMJs, providing clear editorial guidance,
feedback, and coaching.
Oversee newsroom schedules and staffing to ensure consistent and
comprehensive coverage.
Lead training, development, and coaching initiatives focused on storytelling,
writing, and digital best practices.
Assist with hiring, onboarding, and performance management.
Build a collaborative, accountable newsroom culture with high editorial
standards. 

Digital & Platform Oversight

Oversee all newsroom digital publishing operations, including website, app,
and social media output.
Ensure digital content aligns with on‑air coverage while maximizing
platform‑specific strengths.
Coordinate digital workflows to support breaking news, enterprise reporting,
and audience engagement.

Innovation & Market Leadership

Apply best practices, utilizing research findings, audience insights, and
industry trends to strengthen the station’s market position.
Encourage experimentation with new platforms, formats, workflows, and tools.

Requirements

• 5+ years of newsroom experience with demonstrated leadership responsibilities including a proven track record of leading reporters, MMJs, and content teams.
• Strong editorial judgment, strategic thinking, and ability to manage competing priorities.
• Deep understanding of multi‑platform news distribution, including digital and social operations.
• Excellent communication, organization, and decision‑making skills.
• Ability to stay composed and decisive in breaking news situations.
• Proficiency with newsroom systems, content management tools, and analytics platforms.
• Experience contributing to or overseeing digital content strategy.
• Familiarity with performance analytics, SEO, and audience engagement.
• Ability to innovate around formats, workflows, and multi‑platform content delivery.
• Must be able to work flexible hours including mornings, evenings, weekends, and holidays.
• Must demonstrate integrity, ethical conduct, and sound editorial judgment at all times.

Responsibilities

• Provide effective leadership to a diverse, 24/7/365 newsroom staff, setting daily priorities and ensuring smooth content execution across broadcast and digital platforms.
• Provide direct oversight of the Executive Producer, ensuring strong editorial leadership, clear communication, and alignment with newsroom priorities across all platforms.
• Manage and oversee the station’s Assignment Desk, directing daily coverage planning, breaking news response, story assignments, and resource deployment to ensure efficient, accurate, and competitive news coverage.
• Have direct oversight of the newsroom’s digital operations, including the station website, mobile app, and all social media platforms.
• Oversee editorial decision‑making, content flow, and newsroom operations in alignment with station goals, brand standards, and audience expectations.
• Manage station reporters and MMJs, guiding them through story development, field execution, writing, and multi‑platform content presentation.
• Ensure maximum exposure of news products on air and through web, mobile, OTT, social, and emerging platforms.
• In conjunction with the Executive Producer, ensure newsroom management provides final script approval for all stories published or broadcast across digital and on‑air platforms.
• Collaborate with leadership to develop new and innovative content for both digital and on‑air products.
• Maintain high standards for accuracy, ethics, breaking news responsiveness, and newsroom communication.
• Act as a key newsroom leader capable of stepping in for senior leadership when needed.
• Grow the station’s audience by ensuring content meets brand expectations and is optimized for each platform.
• Lead and oversee daily editorial planning for broadcast and digital coverage.
• Drive the development of new storytelling formats and creative editorial approaches.
• Work under the direction of the News Director to ensure editorial cohesion across broadcast, digital, and social platforms.
• Monitor performance metrics and audience insights to refine coverage strategies.
• Lead daily editorial meetings with clarity, efficiency, and accountability.
• Directly manage reporters and MMJs, providing clear editorial guidance, feedback, and coaching.
• Oversee newsroom schedules and staffing to ensure consistent and comprehensive coverage.
• Lead training, development, and coaching initiatives focused on storytelling, writing, and digital best practices.
• Assist with hiring, onboarding, and performance management.
• Build a collaborative, accountable newsroom culture with high editorial standards.
• Oversee all newsroom digital publishing operations, including website, app, and social media output.
• Ensure digital content aligns with on‑air coverage while maximizing platform‑specific strengths.
• Coordinate digital workflows to support breaking news, enterprise reporting, and audience engagement.
• Apply best practices, utilizing research findings, audience insights, and industry trends to strengthen the station’s market position.
• Encourage experimentation with new platforms, formats, workflows, and tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed