Director of Content

quip • New York, NY

2d • $175,000 - $195,000 • Hybrid

About The Position

Content at quip is a growth engine, not a cost center. quip is at an inflection point, and content is one of the sharpest levers we have. We are hiring a Director of Content to build and run the machine that turns content into revenue — across every place a customer discovers, considers, and buys quip. This role is about architecting and executing a content strategy that moves the topline: driving consideration, breaking through platform algorithms at scale, and converting attention into sales across every channel quip sells through. Critically, that includes retail. This leader should be as obsessed with driving customers into Target, Walmart, and the shelf as with any online sale — content is how quip wins the aisle, not just the feed. If you think about content the way a growth operator thinks about a P&L, this is your seat. This is a hybrid role based in our DUMBO, Brooklyn office two days per week.

Requirements

• 10+ years building content, social, and creative for consumer brands, with a clear track record of content that drove growth — not just impressions.
• Demonstrated experience building “content machines”: high-volume, always-on production systems across the social and digital landscape.
• Deep, current, hands-on command of TikTok, Pinterest, Instagram, and YouTube and how their algorithms actually reward content — you know what breaks through because you have made it break through.
• Real, practical understanding of TikTok Shop and content-first selling platforms (Whatnot, live commerce). You have sold through content, not just posted it.
• Fluency across creative direction, design sensibility, and content production — you can mirror all three to drive marketing efficacy.
• An omnichannel instinct: you have used content to drive not only online sales but retail demand and sell-through, and you treat the shelf as a channel you are accountable to.
• A revenue-first operating mindset and genuine comfort being measured on business outcomes.
• Player-coach leadership: you build teams and capability, and you can still get into the work when it matters.
• NYC-based, in-market, and hands-on.

Responsibilities

• Content as a business driver as a measurable growth lever with real revenue contribution across every channel — DTC, retail, and marketplaces — not an output count or a vanity reach number.
• Retail as a first-class outcome — using content to drive consideration and demand that converts at the shelf (Target, Walmart, and beyond). This leader is obsessed with driving customers to retail as much as to any online channel, and works hand-in-glove with the Head of Sales (who owns quip’s retail accounts) to make content pull product through the aisle.
• A high-velocity content engine — an always-on, high-cadence content operation producing breakthrough volume every week and month across TikTok, Instagram, and YouTube.
• The Brand — the positioning, identity, and voice that make quip distinct in a crowded category — driving consideration, pricing power, and loyalty, and showing up consistently everywhere a customer meets us.
• Content-first commerce — TikTok Shop, live/social selling, and emerging content-driven marketplaces (e.g., Whatnot), building the content that sells — in lockstep with the Head of E-commerce, who owns channel conversion and the e-commerce P&L.
• The connective tissue between creative, design, and content — so brand expression and performance work as one system, not three silos.
• Content capability across the org — coaching teams, agencies, and creators to think and produce like a modern content company.
• Community & influencers — establish and oversee an always-on creator/influencer engine and an owned community that compounds reach and advocacy over time, feeding the content machine and lowering the cost of every impression — not transactional, one-off sponsorships.

Benefits

• Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
• Year round early “summer Fridays”
• WiFi enabled rooftop
• Competitive medical benefit package
• Commuter benefits for parking & transit
• Competitive paid parental leave policy for qualifying employees
• Open vacation policy
• Dog-friendly office space
• 401k Tax Benefits
• Competitive compensation package
• Fully stocked kitchen with snacks (make sure to use your quip after snacking!)
• Your very own quip with employee discount packages
• The opportunity to help us make oral care more simple, effective and accessible!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed