Director of Community Relations

Kensington Senior Living•Bethesda, MD

13h•Onsite

About The Position

Why Kensington Senior Living? Because Our Promise to love and care for your family as we do our own. These are not just words – but something all of us at Kensington Senior Living strive to deliver each day. We’re looking for a Director of Community Relations to join our newest community, The Kensington Bethesda. Join us to discover your path, grow your purpose, and embrace the unexpected: deeper connections, greater opportunities, and a stronger sense of belonging.

Requirements

Minimum of 2 years in a similar position
Must have excellent verbal skills and communication abilities.
Ability to work effectively within a team based environment.
Strong time management and organizational skills.
Must have excellent computer skills, including; Word, Outlook, and lead management modules of Property Management Systems.
Must be able to clearly and proficiently communicate with people of all ages, while maintaining an energetic and positive attitude.
Must be able to read and write English, and follow verbal and written instructions.
Ability to work flexible hours including weekends and evenings.
Must present a well-groomed appearance and demonstrate a courteous, friendly, patient and congenial manner at all times.
Demonstrates freedom from pulmonary tuberculosis by a health screening performed by a physician prior to employment.
Must pass a criminal background check prior to employment.

Nice To Haves

senior living experience preferred

Responsibilities

Meets with all prospective residents and families/responsible parties to establish relationships.
Gathers information, answers questions, conducts tours, and qualifies residents for admission.
Maintains strong knowledge of the competition including their positioning, pricing, features, occupancy, and sales approaches.
Works with the Executive Director and other sales team members to formulate and execute the annual sales and marketing plan that includes recommendations for adjusting the community’s positioning, target markets and resident profiles, pricing recommendations, media plans, public relations plans, community outreach plans, and expected costs.
Establishes sales goals with the Executive Director.
Effectively develops and manages the lead base and follows up as appropriate with leads.
Develops and implements corrective actions for areas where targeted performance is not achieved.
Maintains detailed notes of contacts and next steps with all leads.
Maintains accurate, complete, and up-to-date occupancy and apartment inventory reports/ forecasts.
Participates in a weekly sales meeting to review lead traffic, quality of leads, open inventory, and projected move-ins and move outs.
Works with Executive Director and/ or outside marketing firm(s) to ensure that all marketing materials are kept up to date and meet state and federal regulatory requirements (i.e. Resident’s Rights, Fair Housing, etc.).
Attends training courses and participates in other professional development activities as required.
Report any suspicion or evidence of elder abuse, mistreatment or neglect as outlined in Personnel Policies.