Director of Communications

The Moorings Park Instituteorporated • Naples, FL

7d

About The Position

As Director of Communications, you will lead the communications center of excellence for Moorings Park Communities. You will advise executives, partner with community leaders, guide resident and family communications, strengthen our public reputation, and create systems that make communication more consistent, strategic, and trusted. This role involves turning complex operating information into clear, useful communication, helping executives prepare for critical moments, and shaping various communications such as resident newsletters, presentations, strategic messages, and enterprise communications. You will also lead public relations, storytelling, crisis support, and reputation-building efforts, while establishing standards, governance, editorial rhythms, and disciplined workflows.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, Business, or a related field.
• Minimum of seven years of progressively responsible communications, public relations, corporate communications, or related experience, including leadership responsibility.
• Demonstrated experience developing executive, internal, resident, stakeholder, crisis, and public-facing communications.
• Experience leading communications professionals and managing agencies, freelancers, vendors, budgets, and complex production schedules.
• Exceptional writing, editing, presentation, and message-development portfolio across multiple formats and audiences.
• Strong judgment, discretion, diplomacy, project management, and ability to manage competing deadlines.

Nice To Haves

• Experience in senior living, healthcare, hospitality, luxury services, nonprofit organizations, or another regulated and reputation-sensitive environment.
• Experience supporting executives, Boards, and multi-site operations.
• Familiarity with Southwest Florida media.

Responsibilities

• Create and execute an enterprise communications strategy aligned with organizational priorities, mission, values, brand standards, and business objectives.
• Serve as communications advisor to the Executive Leadership Team, Executive Directors, TrueSpan leadership, the Foundation, and department leaders.
• Lead message development, writing, editing, tone, audience segmentation, channel selection, timing, visual presentation, and distribution planning.
• Establish communications governance, style standards, review protocols, templates, editorial calendars, approval processes, and message archives.
• Develop executive communications, including leadership emails, speeches, talking points, presentations, Board communications, video scripts, and public statements.
• Lead resident and family communications for operational updates, policy changes, construction updates, service enhancements, significant concerns, and enterprise initiatives.
• Oversee community newsletters, TrueSpan content, resident presentations, town halls, institute-level memos, partner communications, and high-visibility publications.
• Provide counsel for sensitive issues, reputational risk, organizational change, emergencies, and crisis response.
• Lead proactive public relations and media relations, including story development, press releases, media materials, interview preparation, and reputation-building opportunities.
• Identify and amplify resident achievements, partner accomplishments, community partnerships, volunteer efforts, clinical excellence, innovation, philanthropy, and organizational milestones.
• Oversee communications production across digital, print, presentation, photography, video, web, social, email, and other approved channels.
• Lead and develop communications team members and manage external writers, designers, photographers, videographers, public relations partners, and other vendors.
• Manage communications budgets, vendor scopes, schedules, deliverables, quality, and performance standards.
• Monitor communication effectiveness, resident and partner feedback, engagement, message consistency, public relations results, and continuous-improvement opportunities.
• Protect confidential information and exercise discretion when handling executive, resident, partner, legal, operational, or reputational matters.

What This Job Offers

• Job Type: Full-time
• Career Level: Director