Director of Communications

Waabi • Toronto, ON

28d • $165,000 - $255,000

About The Position

Waabi is seeking a Director of Communications to build and run its earned media and executive communications function. The role will shape how logistics, technology, and business audiences understand Waabi and its physical AI technology, while ensuring communications are accurate, evidence-based, and distinguish the company from the appropriate peer set. The Director will partner closely with the Director of Marketing and Investor Relations on executive communications, speaking materials, talking points, blog posts, and thought leadership, and will manage the communications agency’s day-to-day work. The role will also establish internal communications strategy with the Head of People and the CEO’s Chief of Staff. As the company grows, the position has a path to building and leading a communications team.

Success in the first 6–12 months means establishing consistent messaging across press, blog, and executive communications; generating accurate, positive media placements; delivering executive communications and thought leadership; and improving the quality or placement rate of agency output through clear direction and accountability.

Requirements

• 10 or more years of experience in communications, public relations, or media relations.
• Track record of securing coverage in technology, business, or industrial/logistics trade press.
• Ability to translate deep technical or scientific work into compelling, accurate stories for trade and mainstream business media.
• Experience managing an external communications or PR agency, including briefing, reviewing work, and holding it accountable for performance.
• Experience supporting executive communications, such as speeches, talking points, bylines, or media training.
• Excellent writing skills and ability to shape thought leadership and blog content in partnership with product marketing.
• Strong message discipline and comfort maintaining clearance guardrails on claims, terminology, and proof points as a company’s public narrative develops.
• Comfort operating hands-on in a small team, with an expectation of building toward team leadership over time.
• Open-minded, collaborative approach and willingness to help others.
• Passion for self-driving technologies, solving hard problems, and creating innovative solutions.

Nice To Haves

• Experience communicating for a deep-tech, AI, or robotics company transitioning to commercial scale, especially one whose story needs active repositioning against a specific peer set.
• Existing relationships with reporters covering logistics, supply chain, transportation technology, or AI.
• Experience supporting a company through a narrative shift, such as moving from a narrower category into a broader one.
• Experience in autonomous vehicles, robotics, or physical AI.
• Experience building a communications function or team from the ground up.

Responsibilities

• Own relationships with reporters and editors across logistics, technology, and business media; pitch, place, and manage stories about Waabi, its partners, and its customers.
• Ensure external stories reinforce Waabi’s core narrative, are grounded in proof rather than hype, and position the company appropriately against its peers.
• Partner with the Director of Marketing and Investor Relations to draft executive communications, speaking materials, and talking points.
• Partner with the Director of Marketing to create blog posts and thought leadership on logistics, transportation, technology, safety, and policy.
• Manage the communications agency’s day-to-day work, including briefing, reviewing deliverables, and holding the agency accountable for results.
• Maintain and enforce external communications guardrails for proof points, terminology, and claims.
• Own internal communications strategy in partnership with the Head of People and the CEO’s Chief of Staff.
• Build the case for a communications team as the function’s volume and scope grow, and eventually lead a small team.

Benefits

• Competitive compensation and equity awards.
• Medical, dental, and vision coverage for full-time employees.
• Unlimited vacation.
• Flexible hours and work-from-home support.
• Daily drinks, snacks, and catered meals when in the office.
• Regularly scheduled team-building activities and social events, on-site, off-site, and virtually.
• Additional compensation including equity incentive awards and an annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed