Director of Communications & PR

Vibe Restaurants LLC•Farmers Branch, TX

57d•Hybrid

About The Position

The Director of Communications and PR is responsible for overseeing and executing all internal and external communication strategies for Vibe Restaurants. This role ensures brand consistency, effective messaging, and strong public relations efforts to enhance the company's reputation and engagement. The Director will lead the development and implementation of communications plans, manage crisis communications, and oversee media relations to support business objectives. In addition to these responsibilities this role will lead and support company events.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
5+ years of experience in corporate communications, PR, or a related role.
Exceptional written and verbal communication skills.
Strong media relations and public speaking abilities.
Ability to develop and execute strategic communication plans.
Experience managing crisis communications and reputation management.
Proficiency in digital communication tools and platforms.
Strong leadership and team management skills.

Nice To Haves

Experience in the restaurant, hospitality, or franchise industry is a plus.

Responsibilities

Develop and execute an internal communication strategy that fosters a culture of transparency and engagement.
Ensure effective dissemination of key company messages, updates, and initiatives across multiple platforms.
Partner with leadership to craft executive messaging and support internal events.
Manage internal newsletters, announcements, and employee engagement initiatives.
Lead external communication efforts, including media relations, press releases, and thought leadership opportunities.
Build and maintain relationships with journalists, influencers, and key industry stakeholders.
Develop and oversee PR campaigns to enhance brand visibility and reputation.
Manage crisis communications and reputation management strategies.
Ensure consistent brand voice and messaging across all public channels.
Support the content strategy for Vibe Restaurants’ social media and digital platforms.
Ensure alignment of messaging across all digital channels, including websites and social media.
Monitor public sentiment and industry trends to optimize communication efforts.
Partner with marketing to develop content that resonates with target audiences.
Serve as a company spokesperson when necessary and train key team members on media engagement.
Develop communication strategies for partnerships, sponsorships, and community initiatives.
Collaborate with franchise partners and internal teams to align messaging and public relations efforts.
Leads all aspects of communication in compliance with company policies and industry standards.
Oversees content creation, ensuring high-quality, impactful messaging.
Advises executive leadership on communication strategies and best practices.
Tracks and reports on communication effectiveness and media coverage.
Supports crisis communication efforts and provides rapid response as needed.