Director of Client Strategy

Data Axle - Inboxable

9d•Remote

About The Position

This position is responsible for leading the development and execution of data-driven marketing strategies for retail clients, with a primary focus on email and omnichannel programs that drive customer engagement, retention, and revenue growth. The Director of Client Strategy serves as a trusted advisor and strategic partner to clients, translating business objectives into actionable marketing roadmaps, personalization strategies, and measurable outcomes. This role collaborates closely with Client Services, Creative, Analytics, and Sales teams to deliver integrated, performance-driven solutions. The Director provides consultative leadership, strategic insight, and thought leadership to strengthen client relationships, deliver measurable results, and identify opportunities for account growth.

Requirements

Strong knowledge of email marketing, lifecycle marketing, and omnichannel retail strategies
Expertise in customer segmentation, personalization, and data-driven marketing approaches
Ability to analyze complex datasets and translate findings into actionable recommendations
Strong strategic thinking and consultative problem-solving skills
Excellent written, verbal, and presentation communication skills
Ability to simplify complex concepts for both technical and non-technical audiences
Strong project management skills with the ability to manage multiple priorities and deadlines
Ability to collaborate effectively across cross-functional and remote teams
Proficiency with Microsoft Office and collaboration tools
Self-directed with strong accountability and responsiveness in a remote work environment
Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
4+ years of enterprise-level professional experience required
3–5 years of experience in direct marketing strategy, analytics, consulting, or client strategy roles within an agency, media, or client environment
3+ years of experience in retail email marketing with demonstrated success developing strategy and optimization programs
Willingness to travel for client engagements as needed

Nice To Haves

Experience with omnichannel marketing strategies preferred

Responsibilities

Develop and lead comprehensive retail email and omnichannel marketing strategies aligned with client business and revenue goals
Conduct client discovery sessions, assessments, and requirements gathering to identify challenges, opportunities, and strategic priorities
Translate insights into strategic roadmaps, implementation plans, and measurable performance objectives
Serve as the primary strategic advisor and consultative partner to assigned clients, building trusted, long-term relationships
Design and evolve customer journeys that prioritize personalization, localization, and seamless experiences across channels
Create data-driven segmentation, targeting, and contact strategies to improve engagement, retention, and lifetime value
Develop creative briefs that align strategic direction with compelling creative execution and personalized content
Lead campaign analytics, testing, and “test and learn” initiatives to optimize performance and return on investment
Analyze complex datasets to generate actionable insights and inform continuous optimization
Stay informed on emerging trends, technologies, privacy considerations, and best practices in retail and omnichannel marketing
Introduce new tools, frameworks, and methodologies to enhance client performance and agency capabilities
Collaborate closely with Client Services, Creative, Analytics, and Production teams to ensure cohesive strategy and execution
Support business development efforts by contributing strategic insight to proposals, pitches, and growth opportunities
Represent the organization through thought leadership activities including case studies, presentations, and industry events