Director of Channel Strategy

Trove Brands•Lehi, UT

7h•Onsite

About The Position

This role will take point on channel strategy and execution for the Owala® brand across key retail and digital partners. Now, we’re looking for a sharp, relationship-driven Channel Manager to accelerate growth across brick-and-mortar, e-commerce, specialty, and emerging channels. You’ll own sell-in and sell-through strategy, partner closely with sales and cross-functional teams, shape channel-specific plans, and ensure our products show up powerfully wherever consumers shop. This role requires someone who can navigate retailer dynamics, balance short- and long-term priorities, and unlock meaningful opportunities for distribution and revenue growth.

Requirements

Bachelor’s degree and 5–7+ years of relevant experience in channel management, account management, brand management, or retail strategy
Experience in consumer packaged goods or omnichannel retail environments
Proven success driving growth across retail and/or e-commerce channels
Strong understanding of merchandising, promotions, inventory flow, and retailer dynamics
Excellent analytical skills with the ability to translate data into actionable decisions
Experience collaborating cross-functionally to align on the 4Ps and execute cohesive plans
Strong financial acumen, including understanding of margin, pricing, and profitability levers
Clear, persuasive communicator capable of pitching strategies to internal teams and retail partners
Ability to lead projects end-to-end and operate independently in a fast-paced environment
Track record of building relationships and influencing without authority

Responsibilities

Lead channel strategy, planning, and execution across key accounts to deliver revenue, margin, and distribution objectives
Build annual channel plans aligned to brand goals, financial targets, and retailer-specific opportunities.
Develop channel-specific merchandising, promotional, and assortment strategies that drive sustainable sell-through.
Partner with Sales to craft compelling pitches and line reviews that expand distribution and win share
Collaborate with Brand, Product, and Demand Planning to ensure cohesive execution of the 4Ps across each channel.
Analyze performance data, POS trends, consumer behavior, and competitive dynamics to inform strategy.
Identify whitespace opportunities and optimize SKU assortments to strengthen productivity and profitability by account.
Work cross-functionally to support new product launches, channel readiness, and retailer onboarding.
Support demand planning with insights that improve forecast accuracy and inventory flow.
Maintain strong relationships with key retail partners and act as the voice of the channel internally