Strategy Director - Channel

Monster-posted 3 days ago

$112,500 - $150,000/Yr

Full-time • Mid Level

Corona, CA

5,001-10,000 employees

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As the Director of Strategy for Channels at Monster Energy, you'll collaborate with CCOs and Channel Leads in the US to develop, communicate, and implement company strategies. Your aim will be to advance the long-term sales and distribution goals for the Monster brand, boosting volume, share, and profits while cultivating robust partnerships with channel and cross-functional teams.

Utilize comprehensive understanding to drive effective strategies.
Ensure alignment with strategic objectives.
Monitor market, retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion.
Develop, manage, maximize partnerships to drive improved performance.
Use tools like VIP and Nielsen for detailed insights.
Create and communicate a clear vision for the organization’s future growth and success through market research and analysis, identifying key trends and opportunities, and setting strategic goals and objectives
Ensure impactful implementation with Chains or Channels.
Provide tailored strategies for individual Channels.
Identify opportunities and craft plans to maximize potential.
Gather valuable feedback for enhancements based on channel-specific nuances.
Monitor the progress of the organization’s strategic initiatives and report on results to senior management and other stakeholders.
May be responsible for making adjustments to the strategy as needed based on changing market conditions or other factors.
Identify and manage risks and challenges that may impact the organization’s ability to achieve its goals, and develop contingency plans as needed.

Prefer a Bachelor's Degree in the field of --Business Administration, Finance, Economics, or related field of study
More than 7 years of experience in Consumer Packaged Goods (CPG) industry
More than 5 years of experience in Commercial Planning
Proficient in Microsoft Applications
Nielsen, IRI, Consumer Insights

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