Trove Brands-posted 1 day ago
Full-time • Director
Onsite • Lehi, UT
101-250 employees

This role will take point on channel strategy and execution for the Owala® brand across key retail and digital partners. Now, we’re looking for a sharp, relationship-driven Channel Manager to accelerate growth across brick-and-mortar, e-commerce, specialty, and emerging channels. You’ll own sell-in and sell-through strategy, partner closely with sales and cross-functional teams, shape channel-specific plans, and ensure our products show up powerfully wherever consumers shop. This role requires someone who can navigate retailer dynamics, balance short- and long-term priorities, and unlock meaningful opportunities for distribution and revenue growth.

  • Lead channel strategy, planning, and execution across key accounts to deliver revenue, margin, and distribution objectives
  • Build annual channel plans aligned to brand goals, financial targets, and retailer-specific opportunities.
  • Develop channel-specific merchandising, promotional, and assortment strategies that drive sustainable sell-through.
  • Partner with Sales to craft compelling pitches and line reviews that expand distribution and win share
  • Collaborate with Brand, Product, and Demand Planning to ensure cohesive execution of the 4Ps across each channel.
  • Analyze performance data, POS trends, consumer behavior, and competitive dynamics to inform strategy.
  • Identify whitespace opportunities and optimize SKU assortments to strengthen productivity and profitability by account.
  • Work cross-functionally to support new product launches, channel readiness, and retailer onboarding.
  • Support demand planning with insights that improve forecast accuracy and inventory flow.
  • Maintain strong relationships with key retail partners and act as the voice of the channel internally
  • Bachelor’s degree and 5–7+ years of relevant experience in channel management, account management, brand management, or retail strategy
  • Experience in consumer packaged goods or omnichannel retail environments
  • Proven success driving growth across retail and/or e-commerce channels
  • Strong understanding of merchandising, promotions, inventory flow, and retailer dynamics
  • Excellent analytical skills with the ability to translate data into actionable decisions
  • Experience collaborating cross-functionally to align on the 4Ps and execute cohesive plans
  • Strong financial acumen, including understanding of margin, pricing, and profitability levers
  • Clear, persuasive communicator capable of pitching strategies to internal teams and retail partners
  • Ability to lead projects end-to-end and operate independently in a fast-paced environment
  • Track record of building relationships and influencing without authority
  • Comprehensive medical, dental, and vision coverage
  • 401(k) with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center
  • Yoga studio
  • Meditation/Nap room
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