Director of Channel Marketing

Springs Window Fashions•Middleton, WI

About The Position

Director of Channel Marketing – Dealer Business Unit Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. We pride ourselves as “The Best Experience Company,” striving to provide the best experience for our consumers, channel partners, and associates. Dealer Business Unit: The dealer team is a dynamic team of sales and channel marketing professionals with a history of growing sales profitably and building meaningful long-term customer relationships. This position will be responsible for managing our team of Graber concierge programs and associates. Supported by a dedicated channel marketing team as well as sales and sales operations, the Concierge Services Manager position represents a unique opportunity to engage with key customers and help take this business to the next level. Mission: The primary mission of the Director of Channel Marketing is to support long-term profitable growth, achieving budgeted sales and profits across our entire portfolio of dealer brands. The Director of Channel Marketing will be responsible for leading the strategy, coordination and execution of our dealer-facing marketing and communication efforts with the objective of profitably growing both the indoor and outdoor segments of our business. The Director of Channel Marketing will be responsible for understanding the channels we participate in, using a fact-based approach to create a strategy to position our products, partner programs, and promotions to maximize sales and profits. The Director of Channel Marketing will also be responsible for leading a team of channel marketers, including a Communications Manager and Marketing Programs Manager, that are all dedicated to the dealer business unit. Objectives & Outcomes: As the Director of Channel Marketing, you will be responsible for developing and executing the strategic marketing vision for our dealer channel across both indoor and outdoor segments. Your primary objective is to strengthen dealer engagement, elevate brand presence within the dealer ecosystem, support product launches and drive profitable growth through effective positioning, partner programs, and promotions. Success in this role will be measured by increased dealer activation and loyalty, improved sales and margin performance, and the creation of a more compelling and differentiated dealer value proposition. You will deliver clear, measurable business impact by ensuring our go ‑ to ‑ market strategies are insight ‑ led, aligned to dealer needs, and executed with excellence—resulting in sustained growth for the Dealer Business Unit.

Requirements

A bachelor’s degree is required, preferably in marketing or business
10+ years of professional marketing experience required, including managing direct reports
Ability to travel up to 15%; including attending annual Budget Blinds convention and IWCE trade show
Proficiency with Microsoft Office Suite
Enjoys working collaboratively, yet comfortable operating in ambiguity
Creative, strategic thinker with ability to translate data into actionable insights
Skilled presenter
Self-motivated with a sense of urgency
Consistent attention to detail and quality; eye for detail
Strong organizational abilities
Should be outgoing and pleasant as well as persistent, yet tactful.
Should be a good listener and able to convey concern, interest and thoughtfulness.
Must be proactive and responsive.
Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze customers’ individual needs.
Strong understanding of financials.
Must be imaginative and able to tailor programs to serve customer’s needs.
Should be ingenious in developing ideas to make doing business with Springs convenient and preferable over the competition.

Nice To Haves

Experience marketing custom products and/or industry experience is preferred

Responsibilities

Develop and execute a comprehensive channel marketing strategy aligned to revenue and profit targets for both indoor and outdoor product segments.
Ensure strategies are grounded in market insights, dealer segmentation, competitive intelligence, and performance analytics.
Partner closely with Sales, Product Management, Finance, and Brand teams to align channel marketing investments with business priorities and dealer needs.
Define clear and differentiated go-to-market strategies for each brand, ensuring messaging and value propositions resonate within diverse dealer profiles.
Lead the creation and optimization of dealer programs—including loyalty programs, incentives, merchandising, digital assets, and promotional campaigns—to drive conversion, and loyalty.
Oversee development of annual promotional and content calendars.
Amplify dealer engagement by delivering marketing tools and resources that enhance their ability to successfully market, sell, and install our products.
Champion a best-in-class dealer experience, using voice-of-customer insights to inform marketing priorities and dealer program improvements.
Lead, mentor, and develop a high-performing team of marketing and communications associates dedicated to the Dealer Business Unit.
Establish clear priorities, allocate resources effectively, and foster a culture of collaboration, accountability, and innovation.
Use a fact-based approach to evaluate channel performance, promotional effectiveness, and ROI of dealer programs.
Translate market and performance insights into actionable recommendations and continuous improvement initiatives.