Director, Global Channel Marketing

Graco • Rogers, MN

17h • Hybrid

About The Position

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life. The Director of Channel Marketing is responsible for the global strategy, enablement, execution and performance of channel marketing programs that drive demand, adoption, and revenue growth through our channel partners. This role ensures consistent brand execution, strong partner engagement, and measurable commercial impact across distributor and indirect channels, in close alignment with Sales, Category Marketing, Product Management and Central Marketing. Graco’s channel partners span a diverse, omni-channel network including distributors, OEMs, MRO providers, e‑commerce partners, as well as other third‑party organizations that sell, distribute, integrate, or support Graco’s products across multiple platforms and touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred.
• 10+ years of progressive marketing experience, including channel, partner, or go-to-market marketing.
• 5+ years of people leadership experience preferred, with demonstrated ability to build and lead global teams.
• Proven experience developing and executing channel strategies, partner programs, and demand generation initiatives.
• Strong analytical capability, including KPI development, performance reporting, & ROI measurement.
• Excellent communication and presentation skills, with experience influencing senior leadership and cross-functional stakeholders.
• Ability to travel approximately 25% domestically and internationally.
• Applicants must be legally authorized to work in the United States.
• This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

Nice To Haves

• Global industrial manufacturing experience, with a strong understanding of B2B2C models and dynamics.

Responsibilities

• Channel Marketing Strategy & Programs Develop and execute a global channel marketing strategy that drives pipeline and revenue growth through channel partners, taking into account regional market specifics, needs and growth opportunities
• Partner with Category Marketing, Product, Sales, and Central Marketing to align annual go-to-market priorities, ensuring channel programs, product launches, and demand generation efforts support commercial strategies and revenue targets.
• Design, implement, and govern global and regional partner programs and promotions, including tiers, incentives, and Marketing Development Funds (MDF), to increase partner engagement and deliver measurable revenue impact.
• Own governance and coordination of channel pricing updates and distributor selling agreements, ensuring alignment with commercial strategy, regional market dynamics, and partner program structures.
• Lead multichannel demand generation initiatives—including promotions, digital campaigns, content, and events—that stimulate end customer demand through partners and align with broader brand and digital strategies.
• Ensure channel programs are scalable, simples for our partners to execute, and designed for effective localization Partner Enablement & Launch Excellence Lead distributor enablement strategy, including onboarding, training, product launch kits, sales tools, and technical resources.
• Equip partners with clear messaging, positioning, and curated marketing assets that improve selling effectiveness.
• Execute channel-based programs such as end-user loyalty initiatives through partner activation.
• Ecosystem, Communication & Events Strengthen the global and regional channel ecosystem by identifying coverage and capability gaps and partnering with Sales to improve market reach and effectiveness.
• Lead global channel communications and partner engagement through consistent messaging, digital platforms, and global and regional events.
• Performance Management & Insights Define and manage KPIs and shared dashboards to measure program effectiveness, partner engagement, and lead-to-revenue impact.
• Deliver regular channel performance reporting and insights to leadership and translate Voice of Customer into actionable recommendations that inform strategy, product roadmaps, and go-to-market plans.
• Leadership & Financial Management Lead and develop a global channel marketing team, setting strategy, building capability, and driving operating rigor, accountability, and efficiency through global alignment and consolidation where appropriate.
• Own and manage the global channel marketing budget, ensuring efficient allocation of funds and strong return on investment across programs, enablement, tools, content, and events.

Benefits

• Graco offers attractive compensation, benefits and career development opportunities.
• Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director