Director of Casino Marketing & Special Events Analytics

Wynn Resorts•Las Vegas, NV

2d•Onsite

About The Position

The Director of Casino Marketing & Special Events Analytics is responsible for the end-to-end ownership, governance, and strategic use of the VIP casino marketing database, as well as the full analytical lifecycle supporting casino marketing, hosted player performance, and VIP special events. This role serves as the primary authority on casino marketing data, customer segmentation, reinvestment strategy, and performance measurement, with a strong emphasis on driving profitable growth while maintaining disciplined reinvestment levels aligned with company objectives. The Director, independently or in partnership with senior leadership, defines business questions, scopes and executes analytical work, queries and analyzes data, develops insights, presents recommendations, and oversees the implementation and measurement of resulting business decisions. This position is both strategic and deeply hands‑on, requiring expert‑level technical skills, sound judgment, and the ability to operate autonomously while aligning closely with leadership direction.

Requirements

Bachelor’s degree in Business, Analytics, Finance, Economics, Marketing, or related field.
Extensive experience in casino marketing and gaming analytics and VIP database management.
Expert SQL skills and demonstrated ability to operate autonomously from analysis conception through implementation oversight.
Strong executive communication and leadership skills.

Responsibilities

Serve as the owner and administrator of the VIP casino marketing database, ensuring accuracy, integrity, cleanliness, and strategic usability of data.
Oversee customer acquisition, segmentation, reactivation, and growth strategies.
Ensure business rules for VIP player eligibility, segmentation and exclusions are applied correctly and consistently.
Independently lead the full analytical lifecycle without reliance on direct reports and other teams: define business questions, establish scope and success criteria, query raw data, perform analysis, build visualizations, present findings, and oversee execution of business decisions.
Ensure analytics directly support growth initiatives while maintaining disciplined and desirable reinvestment levels.
Demonstrate expert-level SQL proficiency to self-service all data needs.
Design, write, and optimize complex queries to analyze VIP segment performance.
Translate complex datasets into actionable insights without dependency on external data or BI teams.
Lead analysis of hosted player performance with a focus on achieving desirable reinvestment levels that support sustainable growth.
Monitor results, identify reinvestment exceptions, and partner with leadership to optimize marketing investment.
Ensure reinvestment strategies balance profitability, guest value, and long-term revenue growth.
Own analytical planning and post-event evaluation for VIP and casino marketing events.
Develop event pro formas and post-event P&Ls, assess reinvestment efficiency, and identify growth opportunities driven by event strategy and guest targeting.
Provide strategic oversight and management of operational aspects of special events marketing, ensuring accuracy, compliance, and executional excellence through direct reports.
Supervising the development of special event customer qualification lists; reviewing and approving event terms and conditions, fact sheets, and invitation copy; and ensuring alignment between operational execution and approved marketing strategy.
Oversee team-led operations related to slot tournaments, table tournaments, and promotional giveaways, including score tracking, validation of final winners lists, guest registration and table assignments, ticket tracking and printing accuracy, and the preparation and review of cash forms and required tax documentation (including W-2s) for events with cash payouts.
Accountable for establishing controls, reviewing outputs, resolving exceptions, and ensuring operational integrity across all special events.
Design and oversee recurring and ad hoc reporting frameworks supporting executive decision-making.
Act as a trusted advisor by translating complex growth and reinvestment analytics into clear strategic guidance.