Director of Business Development

Signature Healthcare at Home•Tigard, OR

13h

About The Position

Signature Home Health and Hospice is looking for their next Director of Business Development! This role is responsible for managing all aspects of organization marketing, including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The Director will direct all daily marketing operations, ensure maximum third-party reimbursement through effective negotiation of service contracts, and assist the Executive Director/Administrator in establishing organization volume projections and marketing department allocations. This position requires continuous market assessment, development of a comprehensive marketing plan, and the employment of marketing and promotional initiatives to achieve budgetary volume projections. The role involves building and monitoring community, customer, payer, and patient perceptions of Signature Healthcare, providing leadership in strategic planning, and maintaining a comprehensive working knowledge of markets, government agencies, major payer groups, key referral sources, competitor positioning, and community resources. The Director will also monitor and report on the cost-effectiveness of marketing efforts.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field
At least three years of experience in health care marketing management
Demonstrated ability to supervise and direct professional and administrative personnel
Ability to market aggressively and deal tactfully with customers and the community
Knowledge of corporate business management
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

Nice To Haves

Masters degree preferred

Responsibilities

Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, payer and patient perceptions of Signature Healthcare as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Signature Healthcare markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Signature Healthcare.
Monitors and reports cost effectiveness of marketing efforts.