Director of Business Development - Post Acute

Adfinitas Health•Hanover, MD

2d•Hybrid

About The Position

The Post-Acute Business Development Director is responsible for driving growth and strategic partnerships across the post-acute continuum, including skilled nursing facilities, long-term acute care hospitals (LTACHs), and inpatient rehab facilities (IRFs). This role identifies opportunities, cultivates relationships, and executes strategies to increase the number of facilities utilizing Adfinitas providers.

Requirements

Bachelor’s degree in healthcare administration, business, marketing, or a related field (Master’s preferred).
3+ years of experience in healthcare business development, preferably in a post-acute or care transition setting.
Strong knowledge of the post-acute care continuum and value-based care models.
Excellent interpersonal, communication, and relationship-building skills.
Proven ability to drive strategic growth and meet or exceed performance targets.
Familiarity with CRM tools and presentation software – specifically Hubspot and PowerPoint.

Responsibilities

Identify and develop partnerships with post-acute facilities.
Market and track marketing efforts to post-acute facilities through in Adfinitas Customer Relationship Management (CRM) software (Hubspot).
Serve as the initial liaison between post-acute partners and internal teams to ensure seamless program implementation and high-quality patient care.
Analyze market trends, referral patterns, and competitor activity to inform strategic growth planning.
Collaborate with recruiting, credentialing, and the Post-Acute operations team to ensure alignment of post-acute growth strategies with programmatic Post-Acute Adfinitas goals.
Develop and implement outreach programs to promote post-acute services.
Representing the organization at industry conferences, networking events, and community outreach opportunities.
Develop marketing material for meetings with potential clients.