Director of Business Development - Data Centers

Trystar Inc

About The Position

Trystar is a leader in portable and permanent power distribution solutions, lighting inverters, power quality, rectifiers, control panels, remote site monitoring, and e-houses. Our team members focus on producing the highest quality products in the industry and providing industry-leading service. Whether based in our state-of-the-art headquarters in Faribault, MN, our corporate office in Burnsville, MN, or a member of our team out in the field, safety and integrity are our guiding principles, and we work together to achieve excellence for our customers every day. Trystar’s team members are our most important asset, we are in search of a Director of Business Development – Data Center responsible for establishing Trystar as a preferred power solutions partner across hyperscale, colocation, and other data center programs. This role owns market strategy, customer engagement, specification influence, and team leadership to drive sustained, profitable growth in the data center vertical from new accounts. This role is critical as Trystar expands its data center solution portfolio and shifts from transactional selling to programmatic, solution‑led partnerships in one of the fastest‑growing end markets. We are looking for people who believe in our guiding principles and values of: Safety – We believe everyone should leave Trystar facilities in the same or better condition than when they arrived. Integrity – We’re honest, transparent, and committed to doing what’s right. Customer focus – We have relentless focus on our customers and their success. Right with speed – We use good judgement, make thoughtful decisions quickly, and execute them with purpose and intensity. Play for each other – We’re a team. We show up for each other and we know that through teamwork we achieve greatness. Champion change – We know adaptation and improvement are requirements to survive and to thrive. Enjoy the journey – We create an environment where our team feels appreciated and has fun along the way.

Requirements

Bachelor’s Degree
Strong communication skills
10+ years of B2B sales experience with 5+ years of electrical system BD experience in the Data Center market.
Ability to travel up to 70% to engage customers, EPC partners, industry events, and Trystar facilities across North America.

Nice To Haves

Strong analytical and computer skills
Engineered‑to‑order / complex electrical systems experience
Strong technical aptitude
Strong team and collaboration skills across multiple functions with ability to quickly build strong partnerships both internally and externally.
Thrives in a fast-paced, changing environment
Ability to manage through influence

Responsibilities

Analyze the Data Center market and market opportunities to develop and lead the execution of a coordinated sales strategy focused on fulfilling Trystar’s vision to be a full solution provider to our customers
Lead directly and through influence a data center team including direct reports and cross functional partners (Application Engineering, Field Sales Engineering and CX)
Coach team members on complex, multi‑year pursuit selling
Establish operating cadence, pipeline rigor, and account planning discipline
Create plans and campaigns that mobilize the Trystar team to develop opportunities and increase win rates
Engage directly with Data Center Customers to win new accounts by:
Identify how Trystar can help meet their unmet needs and constraints with our current offering or through custom solutions
Partner with Engineering and Solution Owners to translate customer standards into scalable offerings
Drive inclusion of Trystar solutions in customer standards, basis‑of‑design documents, and EPC specs
Identify Data Center current and future capital expenditure plans and transition quoting and fulfillment activity to the Trystar CX team, supporting as needed through successful order conversion and ensuring a world-class customer experience
Execute sales forecasting at a level that improves the effectiveness of the other functional groups’ performance and helps Trystar exceed customer expectations on delivery and responsiveness
Exhibit a growth mindset and display your ability to manage change
Utilize your business acumen in regular decision making
Articulate technology differentiators to both business and technical audiences, external and internal