Director of Brand Experience & Storytelling

Sia Experience•New York, NY

16h•$180,000 - $190,000

About The Position

This role is for a strategic leader who thinks deeply about human behavior, audience mindsets, motivations, emotional drivers, and the moments that influence decision-making; and knows how to translate those insights into cohesive brand, communications, and experience strategies and narrative platforms that are informed by both qualitative insight and performance data. You will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. You will also shape the core brand story and experience principles that guide how that story is expressed across channels and moments. The goal is to ensure the ecosystem reflects what customers actually need, care about, and respond to while clearly defining what success looks like and enabling teams to measure, learn, and optimize over time. You’ll partner closely with Creative, Growth, Analytics, and Client Leadership. Working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences and storytelling journeys that feel relevant, resonant, and purposeful.

Requirements

7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, brand narrative development, storytelling strategy, or a closely related audience-centric discipline.
Proven track record leading strategy for complex, multi-channel brand ecosystems where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution and consistent brand story expression.
History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys not one-off initiatives or isolated campaign narratives.
Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind including brand story and experience frameworks.
Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes and narrative cohesion.
Confident presenting to senior clients and shaping how they think about their brand’s role in people’s lives and business performance through experience and story, not just messaging.
Human-centered, curious, empathetic, and pattern-oriented.
Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources.
Balances strategic rigor with creative intuition and narrative sensibility.
Energized by ambiguity, vision-setting, and elevating the work of teams through insight and learning and through stronger brand and experience storytelling.

Responsibilities

Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.
Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.

Benefits

Competitive Compensation
Annual base salary starting at $180,000-$190,000 commensurate with experience and qualifications
Annual performance based discretionary bonus
Robust Health Coverage
3 Medical plans
Dental and Vision
Life, AD&D and other voluntary insurance
Tax-Advantaged Accounts
401K retirement plan 4% matching and 100% vested upon enrollment
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Health, Dependent Care, Commuter Family Friendly Benefits
100% paid parental leave for all new parents with eligible tenure
Building Healthy Families program if enrolled through Medical plan
Time Off to Recharge
Generous Paid Time Off (PTO) policy
9 company holidays plus 1 floating holiday
Extras that Make Life Easier
College savings and student loan repayment assistance
Monthly cell phone stipend
Access to wellness programs at no cost if enrolled through Medical plan, including:
Gym membership reimbursement
LiveHealth Online virtual care
Personalized support from a Well-being Coach
Employee Assistance Program at no cost
Free confidential counseling and emotional support services
On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)