Director, People Brand Storytelling

Marriott • Bethesda, MD

3d • Hybrid

About The Position

At Marriott, you can be a part of something bigger than yourself. As the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
As the Director of People Brand Storytelling, you are Marriott’s content engine—the enterprise leader shaping how we capture, elevate, and share associate stories across the globe. This role is equal parts internal and external brand activation. In this role, you bring the Be people brand to life by showcasing how associates Begin their journeys, Belong to a global community, and Become who they’re meant to be at Marriott.
You will oversee a storytelling pipeline that fuels associate engagement channels, powers the Life at Marriott blog, and manages the Marriott Careers social media channels to grow visibility and engagement externally. You will establish and lead strategies that turn authentic associate experiences into content with reach, impact, and consistency. By providing editorial oversight and managing the systems, tools, and processes behind content creation, you will ensure Marriott’s stories are crafted with clarity, quality, and heart on a global scale. You will also lead workplace award submissions (including Great Place to Work), activate associate advocacy programs, and support Marriott’s alumni initiatives.
With a hands-on approach, you will balance leadership of a small team with direct ownership of content planning, editorial review, distribution, and innovation. You will also drive Marriott’s AI-enabled associate engagement strategy, using the latest technology to automate and personalize content, scale storytelling globally, and deliver efficiencies across the enterprise.
What Success Looks Like:
A scalable, enterprise-level storytelling framework, enabling consistent and efficient content creation.
A global, culturally inclusive and steady pipeline of high-quality stories fueling associate engagement channels, social media, and external platforms.
Strong alignment between internal and external Employer Value Proposition (EVP) messaging, key themes and expression of our Be brand
Increased visibility and engagement through Marriott Careers social media channels and the Life at Marriott blog.
Recognition through successful workplace awards submissions.
Associates empowered as advocates, amplifying Marriott’s People Brand internally and externally.
Clear storytelling KPIs tied to culture impact, engagement, employer brand health, and advocacy
A data-informed content strategy and ongoing optimization using insights from associates, sentiment data, and cultural listening

Requirements

• 4-year degree in Business Administration, Marketing, Communications, or related field required.
• 3+ years of experience in employer brand and/or recruitment marketing
• 10+ years of experience in editorial leadership, content strategy, employer brand, or social/digital media.
• Proven expertise in editorial oversight, with strong writing, editing, and storytelling skills rooted in journalistic principles.
• Demonstrated success managing social media channels and external content platforms for a global brand.
• Experience partnering with media and communications teams to maximize storytelling reach and visibility
• Track record leading workplace award submissions and recognition strategies
• Demonstrated ability to serve as a content engine for multiple teams across a complex, global organization
• Strong leadership and team development skills with a hands-on approach to content creation and distribution
• Experience driving AI-enabled content and engagement strategies, including automation, personalization, and scaling

Nice To Haves

• MBA with a focus on brand marketing preferred
• Experience across both consumer and employer brands preferred.

Responsibilities

• Serve as the content engine for Change Management, Associate Engagement, and People Brand teams.
• Translate the Be brand pillars into editorial standards that guide tone, themes, voice, and narrative selection.
• Provide editorial oversight across all content formats, ensuring clarity, quality, inclusivity, and consistency of voice.
• Build and manage a storytelling framework that streamlines processes, scales best practices, and creates reusable assets.
• Maintain a proactive content pipeline aligned to enterprise and people priorities.
• Support internal channels including intranet, internal newsletters, digital signage, and enterprise social platforms through a consistent content stream.
• Manage the Marriott Careers social media channels (LinkedIn, Meta, YouTube, and others)—from strategy through day-to-day content execution.
• Oversee the Life at Marriott blog as a flagship platform for associate stories.
• Partner with media and external communications teams to extend reach and visibility of associate storytelling.
• Oversee global content workflows to ensure consistent publishing across regions and time zones.
• Lead Marriott’s workplace awards strategy and submissions, including Great Place to Work.
• Develop narratives and content that strengthen Marriott’s position as a top place to work across global markets.
• Build and activate associate advocacy programs to amplify authentic voices internally and externally.
• Support storytelling strategy for the alumni program.
• Evolve our approach to align with current trends in talent attraction, including the rise of AI and changing job seeking behavior
• Drive Marriott’s AI associate engagement strategy, using the latest tools to automate content workflows, enable personalization at scale, and improve efficiency.
• Explore and pilot new digital capabilities to keep Marriott’s storytelling practices forward-looking and competitive.
• Partner across HR, Associate Engagement, People Brand, and Marketing to align content with business goals.
• Equip cross-functional teams with guidance and scalable tools to create on-brand content independently.
• Break down silos and ensure enterprise-wide consistency in storytelling.
• Partner closely with People Brand and Global Talent Acquisition to ensure external storytelling aligns with hiring priorities and global workforce goals.
• Work with Regional HR leaders to source culturally relevant stories and expand Marriott’s global storytelling footprint.
• Lead and mentor a small team across editorial, creative, and content distribution.
• Balance leadership with hands-on content management and distribution.
• Build a collaborative, high-performance culture that emphasizes inclusive storytelling and professional growth.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees