Director Sales Brand Experience

Sphere Entertainment Group•Las Vegas, NV

3d•Onsite

About The Position

The Director of Brand Experience, Sales is a senior, revenue-focused leader primarily responsible for identifying, driving, and expanding the brand experience & private event segment for the company. This role is crucial in securing full & partial venue bookings by developing and maintaining senior-level customer relationships with Fortune 500 corporations, high-profile enterprises, and luxury/high-end brands, resulting in ongoing financial growth and expansion of Sphere's diverse business portfolio. The Director will drive the strategic vision for event sales while also maintaining accountability for the end-to-end sales execution on high-value, complex opportunities.

Requirements

A strong track record of achieving growth targets, including a minimum of 5-7 years directly in high-profile event sales, convention sales, or luxury hospitality/entertainment.
Demonstrated success working with Fortune 500 corporations and high-profile clientele is required.
Demonstrated success in identifying and securing new business opportunities and partnerships.
Excellent relationship-building, communication, and negotiation skills.
Strategic thinker with the ability to develop and execute effective business development plans.
A demonstrated network of deep local and national industry contacts that can immediately translate into qualified business opportunities for the venue.
Extremely resourceful and creative in nature; self-starter mentality.
Ability to work independently and as part of a team.
Strong analytical skills with the ability to interpret market data and sales metrics.
High level of professionalism and commitment to client satisfaction.
Bachelor’s degree in business administration, marketing, sales, or a related field (advanced degrees or certifications are a plus)
Works primarily in an office environment but upon request will be expected to attend shows/events, entertain clients and facilitate site visits on evenings, weekends, and holidays.
Reliable transportation for off-property events, sales calls, meetings etc.
The ability to travel domestically and internationally, as needed, to meet with clients, attend industry events, and explore new business opportunities.

Responsibilities

Strategy & Revenue Leadership Develop and implement comprehensive sales strategies, primarily focused on full & partial venue bookings, as well as high-value private experiences, to achieve and exceed revenue goals and maximize profitability.
Partner with Senior Leadership, Marketing, and Brand teams to develop the strategic plan and materials necessary to penetrate target markets.
Collaborate with leadership to develop and execute strategic outbound sales initiatives and prospect new leads from key target markets and industries to maximize revenue for the event sales channel.
Analyze, interpret, and report on business development activities, sales performance, and market conditions.
Provide regular updates to senior management on progress towards goals and strategic initiatives.
Business Development & Relationship Management Source and qualify a robust pipeline of high-value prospects, focusing on Fortune 500 enterprises and key decision-makers across the corporate, convention, and luxury MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.
Leverage a consultative approach to cultivate and nurture senior-level relationships, including but not limited to presentations, hosting prospective clients, one-on-one dinners/lunches, networking events, conducting site tours and offsite meetings.
Serve as the primary point of contact for booking opportunities, ensuring exceptional service and client satisfaction.
Field incoming leads, responding in a timely manner to secure and increase incoming revenue opportunities.
Sales Execution & Deal Management Oversee the entire sales process, from lead generation and prospecting to contract negotiation and closing deals.
Create customized proposals for each client to showcase Sphere’s unique event spaces and demonstrate understanding of clients’ vision, expectations, and desired outcome for their event.
Lead contract negotiations for brand event contracts.
Collaborate with finance and legal teams to review and finalize contracts, ensuring compliance with company policies.
Identify upselling and cross selling opportunities to maximize revenue from new and repeat clients.
Maintain and manage detailed engagement and pipeline records and metrics covering all sales activity within CRM system (e.g., Salesforce).
Ensure meticulous documentation of all event details, including the creation of comprehensive Banquet Event Orders (BEOs) and final event documents within the event and catering management system.
Cross-Functional Collaboration Act as the client advocate and central liaison across all cross-functional departments, including sales, marketing, service, product development, Sphere Studios, global partnerships, sponsorships, and venue operations and production teams.
Contribute to a collaborative and innovative team culture, serving as a mentor and resource to event colleagues.
Ensure seamless event execution by clearly communicating client requirements, adhering to all transition Standard Operating Procedures (SOPs), and acting as the final point of internal authorization for the Event Services team.