Director of Brand & Comms (US)

Reindeer • New York, NY

10d

About The Position

We're building an agentic AI platform that helps enterprises transform complex business workflows into AI-powered operations. We work with leading global companies to identify high-value workflows, deploy AI agents into real business environments, and help organizations move from experimentation to measurable enterprise impact. This role is ideal for a hands-on, strategic operator who thrives in early-stage environments, is comfortable creating structure where none exists, and works closely with our founders to define how Reindeer shows up in the world. You will own brand and communications end to end, from positioning and narrative through press, founder visibility, and owned content. You will also build the function itself: the team, the systems, and the standard for how we show up everywhere that matters. We have a product we believe in and a clear shot at owning a category before anyone else defines it. You will shape how the market thinks about us, build the systems that scale that story, and own our brand and reputation as the proof you’re winning.

Requirements

• 5+ years in comms, PR, brand, content, editorial or journalism or founder/exec visibility somewhere in there. (Or a portfolio strong enough to make years irrelevant.)
• A track record of earned media and/or founder thought leadership you can point to: placements you landed, bylines you shaped, voices you built.
• Existing media instincts and ideally relationships you know what makes a story land and you're comfortable pitching it yourself.
• A portfolio or writing samples showing range and a distinct voice: positioning you've shaped plus published work (essays, launches, campaigns, coverage) you can say "I made that" about.
• Excellent written English and a high editorial standard you hold yourself to.

Responsibilities

• Own Reindeer’s positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint
• Conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel
• Set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale
• Set the media strategy, build the press relationships, and land the earned coverage that puts Reindeer in front of the people who matter
• Own the comms and media engine end to end, from proactive pitching to reactive response
• Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms
• Ghostwrite, coach, and source the opportunities that keep them visible without eating their time
• Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere
• Report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed