Director of Branch Expansion Performance

Truist•Atlanta, GA

About The Position

The Director of Branch Expansion Performance serves as the enterprise lead, strategic advisor, and performance coach for Grow Purple DeNovo branches from pre-opening readiness through their first two years of operation. Working primarily through influence rather than direct reporting authority, the director partners with Branch Banking market and region executives and coaches area and branch leaders to translate the Grow Purple strategy into disciplined local execution. The role establishes consistent operating routines, uses data and field insights to identify opportunities and remove barriers, connects leaders with enterprise resources, and scales effective practices across the DeNovo portfolio. The director is accountable for strengthening branch capabilities and accelerating client acquisition, deposit growth, relationship deepening, community presence, and teammate readiness, helping new branches move from launch to sustainable market performance while delivering a differentiated client and teammate experience. The position owns and continuously refines the enterprise strategy, operating model, and execution playbook for DeNovo branches. It leads readiness and launch activities, coaches leaders and teams, coordinates enterprise partners, monitors performance, and recommends actions to address risks and improve outcomes. DeNovo activities must be executed in accordance with applicable risk, compliance, operational, and brand standards. Regular travel to DeNovo markets and branch locations is required.

Requirements

Bachelor’s degree in Business, Finance, Marketing, Economics, or a related field.
10+ years of progressive experience in banking, financial services, branch leadership, market growth, strategy execution, business development, or a related field.
Demonstrated success launching, scaling, or improving new branches, markets, distribution strategies, or complex growth programs.
Proven ability to coach leaders, build capability, and drive accountability across a matrixed organization without direct reporting authority.
Strong understanding of retail banking, consumer and small business growth, branch operations, community engagement, marketing activation, and client experience.
Experience developing operating models, playbooks, performance routines, and scalable execution standards across multiple markets.
Strong financial, analytical, and performance-management acumen, including the ability to translate data and insights into clear actions and executive recommendations.
Executive-level communication, facilitation, relationship management, influencing, and change leadership skills.
Ability to travel regularly to DeNovo markets and branch locations.

Nice To Haves

Advanced degree or equivalent experience preferred.

Responsibilities

Own and continuously refine the enterprise strategy, operating model, and execution playbook for Grow Purple DeNovo branches from pre-opening readiness through their first two years of operation.
Translate enterprise growth priorities into milestones, decision points, leader expectations, and market-specific action plans across the DeNovo portfolio.
Maintain an integrated portfolio view of branch readiness, launch activity, post-opening performance, risks, dependencies, and resource needs.
Capture lessons learned and scale effective practices, tools, and routines to improve future openings.
Advise and coach region executives, market executives, area leaders, branch leaders, and branch teams through expertise and influence rather than direct authority.
Coach leaders on local business planning, community presence, relationship acquisition, referral routines, client deepening, teammate readiness, and client experience.
Assess capability and execution gaps and coordinate targeted training, tools, peer learning, and enterprise support.
Build leader confidence and accountability through coaching cadences, field observations, action planning, and follow-through.
Guide readiness across staffing, training, branch operations, marketing, lead generation, partner engagement, community activation, and client experience.
Establish and facilitate readiness reviews, launch checkpoints, post-opening business reviews, and performance interventions.
Ensure new branches activate local outreach, marketing, centers of influence, employer relationships, events, referrals, and book-of-business opportunities with disciplined follow-through.
Identify and remove barriers to readiness and branch growth, escalating decisions and resource needs when appropriate.
Partner across Branch Banking, Market Growth, Marketing, Learning, Analytics, Finance, Operations, Real Estate, Community Banking, Small Business, Premier, Wealth, and other business lines to deliver integrated opening and growth strategies.
Clarify partner roles, decision rights, timelines, and handoffs to strengthen accountability and reduce execution gaps.
Connect local leaders with enterprise capabilities, campaigns, insights, and subject-matter expertise that support market entry and sustained growth.
Represent DeNovo performance and execution needs in senior leadership forums with updates, risks, and recommendations.
Define and monitor scorecards and leading indicators for readiness, activity, client acquisition, deposit growth, relationship deepening, referrals, community engagement, client experience, and teammate capability.
Use data, field observations, and voice-of-client and voice-of-teammate insights to identify variances, diagnose root causes, and recommend corrective actions.
Provide senior leaders with portfolio-level insights and recommendations on investment priorities, execution tradeoffs, emerging risks, and opportunities.
Ensure DeNovo activities comply with applicable risk, compliance, operational, and brand standards.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first year, prorated based on hire date and full-time or part-time status
10 sick days, prorated
Paid holidays
May be eligible, depending on position and division, for a defined benefit pension plan, restricted stock units, and/or deferred compensation plan