Director of AI Creative Systems

CSC Generation

10d•Remote

About The Position

CSC Generation is building a new creative production and testing capability from scratch, utilizing AI-native workflows to generate photorealistic imagery, video, and copy at speed. This capability will be connected to structured testing loops across paid media, email, and site. The individual in this role will define and build this function, architecting the end-to-end system for creative from brief to prompt to asset to launch. Success will be measured by faster and cheaper creative output without compromising quality, repeatable testing systems that increase learning velocity, and stronger integration between creative generation and commercial decision-making across the company's brand portfolio. This is a lean team where the Director will own a significant scope, move quickly, and make decisions with full end-to-end responsibility.

Requirements

7+ years of experience spanning creative production, performance creative, design systems, automation, or AI-enabled content workflows.
Clear evidence of building end-to-end creative systems, not just using AI tools ad hoc or running isolated experiments.
Strong creative taste and quality bar, especially for imagery that must feel premium and commercially usable.
Hands-on experience with generative image, video, and copy tools, including prompt design, reference control, iteration strategy, and QA.
Proven ability to move from concept to shipped workflow, with evidence that the system improved output quality, throughput, cost, or testing velocity.
Experience building creative workflows that connect to paid media testing, performance measurement, or experimentation systems.
Ability to produce or direct photoreal creative output that minimizes obvious AI artifacts.
Strong operator mindset: ability to architect systems, personally execute, and raise the standard for others.
Comfort working across creative, technical, and growth stakeholders without needing a large team.

Nice To Haves

Experience with Meta creative testing, paid social experimentation, or performance creative operations.
Experience building audience-specific creative workflows and variant-generation systems for advertising.
Experience in ecommerce, retail, lifestyle, home, fashion, or design-led consumer brands.
Familiarity with automation tooling, APIs, structured prompts, and workflow orchestration.
Experience training non-technical creative or marketing teams to use AI systems effectively.
Familiarity with brand-safety, ad-policy, and compliance constraints relevant to creative personalization.

Responsibilities

Design and implement AI-native workflows for image, video, copy, resizing, versioning, QA, approvals, and deployment.
Build the full pipeline from brief to prompt to asset to review to launch, starting hands-on before scaling through others.
Establish standards for prompts, references, model selection, asset naming, storage, metadata, and quality control.
Create reusable templates, playbooks, and automations for scaling output across brands.
Train internal teams to operate within established systems.
Produce and direct AI-generated creative that meets brand standards and rivals traditionally produced work, focusing on photoreal, commercially usable output.
Develop workflows for product imagery, concepting, lifestyle scenes, motion, and derivative asset generation across channels.
Make decisions on using AI-only, hybrid human-plus-AI, or traditional production methods based on quality and brand risk.
Build systems to generate creative variants for testing across paid social, display, email, landing pages, and other growth channels.
Partner with performance marketing and growth teams to connect creative concepts to test design, campaign structure, naming, routing, and readouts.
Increase testing throughput without compromising learning quality.
Develop segmentation-aware creative workflows that tailor concepts, formats, hooks, or offers to different audiences while adhering to guardrails.
Facilitate the organization's shift from subjective creative debates to structured experimentation and measurable creative learning.
Work closely with growth, performance marketing, ecommerce, merchandising, brand, and leadership teams to identify and remove creative bottlenecks.
Translate emerging tools into practical operating leverage.
Ship initial wins while building infrastructure for others.
Act as both function owner and builder, setting the bar and proving the system in live work.