Director of Admissions

St Martins Evangelical Lutheran School•Annapolis, MD

10d

About The Position

The Director of Admissions is responsible for leading the full enrollment lifecycle (PK3–Grade 8), from initial inquiry through enrollment and re-enrollment, in order to drive sustainable growth and retention at St. Martin’s Lutheran School. This role requires strong ownership of systems, consistent follow-through, and the ability to represent the school with professionalism, warmth, and clarity. The Director of Admissions serves as the primary driver of enrollment growth, ensuring that prospective families experience a responsive, organized, and mission-aligned admissions process. This is a high-accountability, execution-focused role critical to the school’s continued rebuilding and long-term success. Join St Martins Evangelical Lutheran School as the Director of Admissions, where you will play a pivotal role in shaping the future of our vibrant community. This exciting opportunity allows you to engage with families, promote our values, and foster an inclusive environment for prospective students.

Requirements

Bachelor’s degree required
Must meet all background check and employment requirements

Nice To Haves

Experience in admissions, enrollment management, sales, or school operations preferred
Strong organizational and project management skills
Excellent written and verbal communication skills
Ability to manage multiple priorities with precision and consistency
Experience working in a school or family-facing environment preferred

Responsibilities

Serve as the primary point of contact for all prospective families from inquiry through enrollment
Manage and maintain a centralized admissions system to track inquiries, tours, applications, acceptances, and enrollment decisions via Blackbaud CRM
Develop and execute annual recruitment strategies focused on targeted growth grades
Ensure all inquiries receive timely, professional follow-up and clear communication
Track admissions data and trends to inform strategy and decision-making
Lead the re-enrollment process for current families, including timelines, communications, and follow-up
Maintain consistent communication with families to support retention and positive relationships
Identify potential attrition risks and proactively support family engagement and retention
Plan and execute admissions events including open houses, tours, information sessions, and new family orientation
Ensure all event logistics are organized, professional, and aligned with school expectations
Create a welcoming, structured, and positive experience for all prospective families
Partner with the Marketing Coordinator to develop and execute outreach campaigns
Support the creation of admissions materials, messaging, and communications
Build and maintain relationships with local preschools, churches, and community organizations to increase referrals