Director of Admissions

Cotulla Education•Campus, IL

1d•$90,000 - $130,000•Onsite

About The Position

Cotulla Education, which includes the Aviation Institute of Maintenance, Centura College, Tidewater Tech, and American Lineman College, is seeking a Director of Admissions. This role is responsible for leading the daily operations and performance of the campus Admissions team to achieve enrollment goals while ensuring a high-quality, student-centered experience. The Director will oversee the entire admissions process, from initial inquiry to enrollment, and will develop and coach a team of Admissions professionals. This is a hands-on, metrics-driven position requiring a leader who can balance team development, operational oversight, and direct involvement in the enrollment process. The ideal candidate will be comfortable managing performance, analyzing data, and holding a team accountable to results, all while maintaining a consultative, ethical, and student-focused admissions approach. This role is based on-site at one of over 20 locations and is not remote.

Requirements

Bachelor’s Degree (Business, Marketing, or a related field preferred)
5+ years of management experience or proven leadership in a relevant role, demonstrating a track record of effectively guiding teams, driving performance, and achieving organizational goals.
Strong problem-solving skills and a patient approach to resolving admissions challenges
Exceptional organizational skills with a keen attention to detail and the ability to manage multiple tasks effectively
Proven integrity and professionalism in all interactions
Excellent persuasive communication abilities with a strong focus on customer/student satisfaction
Highly motivated with a passion for achieving goals
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Willingness to work evenings and weekends as needed
Ability to thrive in a collaborative team environment

Nice To Haves

Minimum 2 years of experience as a successful Admissions Representative on campus
Proven ability to manage an Admissions team in a fast-paced, performance-driven, and compliance-oriented environment
Experience with CampusVue software

Responsibilities

Manage, coach, and develop a team of Admissions Representatives and support staff.
Set clear expectations, monitor daily activity, and hold team members accountable to performance goals.
Lead by example through active participation in the admissions process, including interviewing and enrolling prospective students.
Execute campus-level strategies to meet or exceed enrollment targets.
Track, analyze, and manage daily, weekly, and monthly performance metrics across the admissions funnel.
Identify opportunities to improve processes, increase conversion rates, and optimize team performance.
Ensure performance expectations are achieved while maintaining a student-first, consultative admissions approach.
Oversee the full inquiry-to-enrollment lifecycle, ensuring a seamless and professional experience for prospective students.
Ensure timely follow-up, appointment setting, interviewing, application processing, and orientation attendance.
Maintain high standards of service, professionalism, and ethical admissions practices.
Ensure all admissions activities align with company policies, accreditation standards, and regulatory requirements.
Maintain accurate and timely records in CampusVue, including required documentation and audit readiness.
Train and support staff on systems, processes, and compliance expectations.
Partner with Financial Services, Career Services, Academics, and Campus Leadership to support student enrollment and success.
Contribute to campus-wide initiatives and overall performance goals.
Support local outreach efforts including career fairs, events, and community partnerships.
Encourage team participation in activities that generate prospective student interest.