Director of Admissions & Marketing

Nord Anglia Education•Miami Township, OH

About The Position

As Director of Admissions & Marketing, you’ll be a key member of the School Senior Leadership Team, with prime responsibility for driving student enrolment and building an exceptional experience for families throughout their journey with us — from first discovering the school, through consideration and enrolment, to becoming advocates for our community. You’ll bring together Marketing, Admissions and Communications (MAC) to create a commercially focused, data-driven and highly engaging approach that differentiates our school in the market and helps more families discover what makes us unique. Reporting to the Head of School, with a dotted-line relationship to the Regional Director of Admissions & Marketing, you’ll work at both school and regional level, partnering with colleagues across the organization to turn strategy into measurable results.

Requirements

A bachelor's degree in a relevant discipline and at least 5 years of demonstrable experience in brand-building, sales, marketing, admissions, customer growth or a related commercial/customer-focused environment.
A proven track record of leading, coaching and developing teams, with the ability to build capability and inspire high performance.
Strong project management and organizational skills, with the ability to coordinate resources, manage competing priorities and deliver complex initiatives to deadline.
Excellent communication, relationship-building and influencing skills, with the confidence to engage effectively with senior leaders and internal and external stakeholders.
A commercial, entrepreneurial and adaptable mindset, with the resilience to challenge constructively, embrace change, identify opportunities and continuously look for better ways of working.
A strong customer and audience focus, with the ability to understand different needs and translate them into compelling experiences and propositions.
A genuine commitment to collaboration, continuous learning and knowledge sharing, with the humility to listen, learn and develop others.

Responsibilities

Develop and lead the school's strategic Marketing, Admissions and Communications (MAC) plan, aligned with enrolment and business objectives.
Own the MAC budget and ensure investment delivers maximum value and measurable impact.
Lead the enrolment pipeline, focusing on generating enquiries, converting them into enrolments and maximizing re-enrolment and family retention.
Maintain accurate enrolment forecasting and use market, competitor and audience insights to identify opportunities for growth.
Develop a differentiated market positioning that strengthens the school's competitive advantage and supports enrolment.
Use marketing, customer and enrolment data to evaluate performance and make informed commercial decisions.
Use Salesforce and other KPI metrics to manage the enrolment pipeline, track team performance and identify opportunities for improvement.
Test, learn and adapt marketing and admissions activities based on measurable results.
Advise the Senior Leadership Team on relevant market research, including brand equity, parent satisfaction, mystery shopping and market share.
Translate data and research insights into clear action plans that improve school performance.
Lead the development and execution of best practice across the entire Family Experience Journey, from awareness and consideration through to enrolment and advocacy.
Partner with colleagues across the school to ensure every family receives a highly personalized and engaging experience.
Ensure prospective families receive an exceptional school visit experience, both in person and virtually.
Work with regional and central digital teams to deliver a seamless digital experience for families.
Build a culture where the whole school understands its role in delivering an outstanding family experience.
Define and strengthen a distinctive school brand that resonates with target audiences and clearly communicates the school's unique strengths.
Lead the implementation of the school's brand framework, visual identity and tone of voice across all channels.
Bring the school's story and educational offering to life through compelling communications and experiences.
Build external networks with feeder schools, embassies, agents and other community partners to increase awareness and generate new enrolment opportunities.
Lead stakeholder communications and support the Principal and SLT with crisis and issues communications when required.
Recruit, lead, coach and develop a high-performing MAC team, building commercial, creative and customer-focused capabilities.
Set clear expectations and KPIs, supporting team members to achieve and exceed their objectives.
Foster a collaborative, entrepreneurial and innovative culture across the MAC team and wider school.
Lead complex projects through to successful implementation, balancing strategic priorities with hands-on execution.
Share best practice and insights across the school, regional and wider Nord Anglia MAC community while continuously developing your own expertise