Director of Admissions & Marketing

The Landmark Center • Stuart, VA

10d • Onsite

About The Position

The Landmark Center is seeking an experienced, highly motivated and dynamic Director of Admissions & Marketing for our skilled nursing facility in Stuart, VA. This role involves overseeing, developing, and maintaining relationships with local hospitals, physicians, and the community to drive patient referral efforts. The position requires presenting the center positively, educating the public and healthcare community on services, and dedicating significant time to direct market interaction. Key responsibilities include maintaining strong referral source relationships, achieving occupancy targets, representing the center professionally, coordinating events, participating in contract negotiations, and staying informed about competitor activities. The role also involves managing admission guidelines and marketing programs.

Requirements

• At least a high school diploma.
• 2+ years of prior ALF experience.
• Experience in Healthcare, human services, public relations, LTC, social services.
• 2+ years of ALF experience.

Nice To Haves

• Two or more years of college preferred.

Responsibilities

• Present centers in a positive manner to educate the public and the professional healthcare community in all aspects of the services provided.
• Dedicate no less than 75% of working hours to direct interaction with the market community promoting services of the facility.
• Maintain an 80% conversion rate from referrals to admissions.
• Achieve and maintain 90% or more occupancy at all centers or meet or exceed census budgets.
• Maintain a good professional rapport with all staff members at the facility including members of Community Relations teams and others relevant to the position.
• Respect the confidential nature of information obtained and to divulge such information only to authorized personnel.
• Meet with Administrator daily to communicate on current admissions, discuss expectations and results of efforts made.
• Maintain close personal contact with all referral sources.
• Represent the center to the community in a professional manner and in a coordinated effort with the community relations team (i.e., ongoing public speaking engagements, visits to hospital discharge planners, physicians, and insurance case managers).
• Coordinate and participate in the facility events as appropriate (i.e., health fairs, family dinner, etc.).
• Participate with insurance contract negotiations and assist in pre-admission cost out analysis of managed care and PPS referrals as necessary.
• Complete and provide census report daily to Corporate and Administrator and any other designated personnel.
• Keep current on competitor activities.
• Focus community relations on those segments of the community most likely to have a need for the services of the facility.
• Maintains admission guidelines by writing, updating, and recommending changes to admission criteria, policies, and procedures.
• Markets programs and facilities by preparing and providing informational brochures; writing and placing advertisements; answering questions; conducting tours.

Benefits

• Attractive Compensation
• Generous Paid Time Off
• 401(k) Plan
• Flexible Daily Pay
• Comprehensive Benefits Package: dental, health, vision, and disability insurance.
• Wellness Program Access
• Inclusive Workplace Culture
• Career and Educational Development
• Comprehensive Onboarding and Professional Development Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED