R - Director - North America Field Marketing

RevPilots•New York City, NY

7d•Hybrid

About The Position

This role is for a Director, North America Field Marketing, reporting to the VP Global Marketing (Demand Generation) and partnering with the Senior VP of Sales, North America. The primary goal is to create and execute a demand generation strategy that delivers marketing-sourced pipeline, establishes presence at major regional events, and accelerates revenue growth. As a founding member of the North America field marketing function, the individual will establish programs and infrastructure to drive pipeline and revenue growth. This involves owning the demand generation engine, designing integrated campaigns across digital, ABM, events, and partner channels to generate qualified pipeline, shorten sales cycles, and drive measurable ARR impact. The role requires an understanding of US markets and the ability to localize global strategies while maintaining brand consistency.

Requirements

7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in US markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments.
Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels.
Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments.
Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies.

Nice To Haves

Industry experience in retail, commerce, or fintech with an understanding of retailer buyer journeys and digital transformation priorities.
Events and field marketing expertise in North America, including trade show management and executive roundtables.
Experience with partner marketing in Cloud/VAR ecosystems (Microsoft Azure, AWS).

Responsibilities

Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key industries while leveraging AI-powered tools to automate personalization and scale execution.
Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, AWS and others—managing pre-/post-event strategies to maximize pipeline attribution and ROI.
Own Quarterly Pipeline Targets for North America: Build and execute demand generation plans by country and segment, working with sales teams to deliver marketing-sourced pipeline with clear attribution to campaigns and channels.
Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration.
Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews.
Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving data quality and continuous optimization.