Director, Nike Direct Seasonal Retail Creative, North America

Nike•Beaverton, OR

About The Position

The North America Brand Creative Retail team leads Nike’s retail innovation across the largest geography. We fuse strategy and creativity to shape physical retail experiences that connect athletes to the future of sport. This role reports to a Senior Creative Director and partners closely with Production, Retail Brand, Brand, Visual Merchandising, and external agencies to deliver unified, premium marketplace executions. Nike is searching for a visionary design leader to elevate Nike Direct Seasonal Retail across North America. You think consumer-first, pushing the boundaries of immersive retail while staying grounded in retail realities. You bring deep experience across environmental design disciplines—from materials and fixture systems to environmental graphic design and digital integration—and can translate complex creative thinking into clear, actionable direction for both internal designers and external design agencies. You ideate creative concepts, illustrate your ideas, and enjoy being hands-on with your team. You stay ahead of cultural, design, and consumer trends, applying that insight to create innovative product storytelling across Nike Direct executions. You thrive in ambiguity, navigate multiple campaigns simultaneously, and know how to influence outcomes at every stage of the creative process. Most importantly, you bring a bold point of view, a collaborative spirit, and an entrepreneurial drive to lead the marketplace into a new era of design excellence and impact.

Requirements

10+ years of progressive experience in architectural, interior, experiential, brand, or environmental design.
Includes at least 3+ years of management experience.
Bachelor’s degree in architecture, industrial design, environmental design, graphic design, or related field. Will accept any suitable combination of education, experience and training.
Awareness of trends in color, graphic design, photography, art, architecture and experience design — and their application to the sport industry.
Demonstrated experience managing a design studio in the delivery of complex projects of varying scale, budgets, and timelines.
Strong attention to detail.
Expertise in production design, materiality, fabrication, and emerging manufacturing trends.
Strong portfolio demonstrating design leadership across spatial, visual, and experiential disciplines.

Responsibilities

Oversee the design and execution of Nike Direct Seasonal Retail, ensuring every campaign reflects Nike’s brand standards and elevates the retail experience across the marketplace.
Shape design direction, guide agencies, and drive cross-functional collaboration to deliver best‑in‑class storytelling across North America.
Partner with the Senior Creative Director to define seasonal and long‑term Nike Direct design strategy.
Manage functional design professionals. Coach, craft opportunities for individual development, and manage performance, recognition and rewards.
Address staffing needs and challenges to ensure project demands are met and team has appropriate skill mix.
Review full fleet of designs across each creative stage, providing clear direction on typography, photography, color, materiality, scale, proportion, and environmental integration to align with the Retail Directive & localize for key cities.
Collaborate with Partners Seasonal Retail to align and unify designs across Nike Direct and Partners executions.
Build compelling presentations that communicate creative strategy to leadership and cross-functional partners.
Work closely with Production, Retail Brand, Brand, Visual Merchandising, Brand Creative, Operations, and external agencies.
Identify value-engineering opportunities to maximize design impact while staying within budget.
Contribute to the evolution of Nike’s brand standards, design ethos, and operational practices for Retail.
Explore new modes of storytelling through lighting, sculpture, motion, environmental graphics, and emerging technologies.
Inspire and educate the broader team by sharing cultural and design trends shaping future retail experiences.