Director, Newsletter Strategy & Email Operations
About The Position
Condé Nast is seeking a Director, Newsletter & Email Strategy. This is a key leadership role in Audience Strategy within Content Operations. Newsletter and email strategies at Condé Nast are fast evolving, and we require a bold leader to lead newsletter transformation. This person will bring confident strategies, guide editorial teams, pivot fast, and champion newsletter and email at Condé Nast globally. Condé Nast’s approach to newsletters is evolving from considering email as a distribution platform to conceiving of newsletters as editorial products that delight readers and meet audience needs. Our brands are growing their direct-relationship audiences and email provides both relationships, and a stable source of referrals to sites. Future-facing email strategies protect the consumer’s inbox, drive all Unified KPIs, create community (through call-and-response Q&As) and convert and retain paying subscribers (via premium newsletters). Condé Nast’s email strategy must also evolve, with a focus on email acquisition, a contact strategy to prevent churn and unsubs from email/newsletter channels, and a single brand voice for the channel. The Director and Newsletter & Email Strategy will partner with the marketing and lifecycle teams to ensure the highest quality of inbox experiences that match our brands. This new role is needed to influence and have impact: The role sets strategy with brand teams. This role must influence laterally: tight alignment with the lifecycle team, marketing and brand teams on a single inbox experience and brand voice. Works with product to expedite newsletter and email capabilities globally. Influences partnerships with platforms such as Substack. This person manages an Email Ops team, which oversees email set up and delivery for emails that are sent via our Email Service Provider, and two newsletter strategists.
Requirements
- Vast experience of newsletters and the email ecosystem
- Builds trust with key stakeholders including Edit, Product, Revenue
- Thought leadership within Audience Strategy & Content Operations
- Entrepreneurial thinking
- Exceptional data storyteller with strong presentation skills
- Excellent communication and organizational skills
- Strong influencing skills and ability to turn recommendations into reality
- Bold in challenging assumptions, pivoting fast when necessary
- Deep understanding of email analytics
- Deep understanding of email operations
- In-depth experience of audience strategies, publisher trends and revenue lines
Nice To Haves
- Experience of managing international teams is a guide advantage
- Experience of living or working internationally is a plus
- A second language is not essential but an advantage (we publish in English, French, Spanish, German, Chinese and Japanese)
Responsibilities
- Leads newsletter strategy for Condé Nast globally, working with brand teams to grow audience, community and revenue
- Leads newsletter strategies that will drive engagement, traffic, subs, retention and commerce, confidently guiding brand-specific strategies
- Leads the email transformation
- Leads the Email Ops
- Works with brands: with Global Editorial Directors, Heads of Editorial Content, Aud Dev to create the best brand-specific strategies. At times, this role will challenge assumptions and push new and innovative strategies
- Propose, test and guide internal talent to author / anchor newsletters, giving confident opinions and / or data-backed feedback on the voices that with best foster reader-writer relationships
- Partner with the lifecycle, subs & memberships, commerce, advertising teams to ensure value for audiences that will drive revenue
- Write the playbook for, and expand on, network strategy for off-platform newsletters and newsletter communities
- Elaborate on subscriber-only newsletter playbook
- Tight alignment with the lifecycle team on what communications our newsletter signups and subscribers get, and when.
Benefits
- Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
