Director New Business Venture Global Strategic Marketing

Johnson & Johnson Innovative Medicine•Irvine, CA

6d•$150,000 - $258,750•Remote

About The Position

Johnson & Johnson MedTech is hiring a Director New Business Venture Global Strategic Marketing for its Aesthetic and Reconstruction Business. This role will have a remote setup. This remote position will be located anywhere in the United States (USA). Alternate remote locations may be considered at the business' discretion. Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. This role leads end-to-end commercialization strategy spanning insight generation, strategy definition, execution readiness, and structured market learning, ensuring early-stage innovations are translated into differentiated, clinically credible, compliant, and commercially viable offerings.

Requirements

A minimum of a bachelor’s degree is required.
7–10+ years of experience across innovation, marketing, strategy, or adjacent commercial roles.
Strong ability to operate effectively in ambiguity and drive clarity from complexity.
Experience partnering with cross‑functional and global teams.
Track record of translating insights into actionable concepts and recommendations.
Strong analytical, synthesis, and storytelling skills

Nice To Haves

Master’s Degree (MBA)
Cross functional business experience
Healthcare, medical device, or aesthetics experience

Responsibilities

Design and lead global insight generation programs to inform innovation strategy, including: Advisory board strategy and engagement with Key Opinion Leaders, Voice of Customer programs across providers, patients and key stakeholders. Synthesize insights into clear strategic implications, including unmet needs, adoption barriers, workflow considerations, and key decision drivers. Lead market and opportunity assessments, including segmentation, demand modeling, and whitespace identification. Translate clinical, scientific, customer, and market insights into actionable marketing inputs, including early positioning, messaging direction, indication prioritization, and product design considerations.
Lead development of core commercial strategy for pipeline innovations, including: Value proposition and differentiated positioning. Messaging frameworks, evidence requirements, and claims strategy, in alignment with clinical, regulatory, legal, quality, and market access inputs. Lead development of brand strategy and identity, including platform positioning, naming, and foundational brand elements. Drive creation of visual concepts and early marketing assets to advance internal decision-making, external storytelling, and compliant market shaping. Define pricing strategy and economic models, including key assumptions, access considerations, and willingness-to-pay dynamics. Partner with clinical and regulatory leaders to define evidence generation strategy aligned to future claims, market access requirements, clinical differentiation, and compliant commercialization pathways. Shape product and ecosystem strategy inputs by influencing product design, indication prioritization, feature trade-offs, and adoption requirements based on customer, clinical, and market insights, including: Training, usability, workflow integration, and customer experience considerations. Accessory or enabling solutions required to support adoption.
Define global go-to-market strategy, including segmentation, target accounts, and launch sequencing (in partnership with Sales teams). Lead development of launch readiness frameworks and plans, including cross-functional milestones and governance. Drive adoption and market shaping strategy, including workflow integration, training models, early adopter engagement, and barriers-to-adoption mitigation. Partner with regional teams to ensure effective localization and execution of global strategy. Lead priority market launch execution and structured post-launch learning loops to refine positioning, pricing, segmentation, and go-to-market strategy based on early market feedback.
Lead cross-functional decision-making across R&D, clinical, regulatory, quality, supply chain, finance, commercial, and regional teams. Translate complex cross-functional inputs into clear recommendations, trade-off decisions, and executive-ready decision frameworks. Establish and lead governance forums for pipeline, launch, and portfolio initiatives to drive alignment, accountability, and timely execution. Ensure strategic decisions and execution plans align with quality, regulatory, clinical, legal, and compliance standards in a regulated medtech environment.
Champion a purpose-driven environment aligned with Johnson & Johnson’s Credo and Leadership Imperatives. Shape a culture of open communication, collaboration, accountability, and enterprise ownership. Serve as a functional thought leader in innovation marketing, early commercialization strategy, market shaping, and launch excellence. Mentor and guide colleagues across the organization to build depth in strategic marketing, insight generation, and commercialization capabilities. Build and scale best practices, tools, and operating models that elevate innovation strategy, launch readiness, and portfolio decision quality.