Director, Network Communications
About The Position
The Director, Network Communications will shape and strengthen WildBrain Network's external communications strategy, positioning the business as a trusted authority in kids' and family media, digital content, audience engagement, and platform innovation. Reporting to the VP, Marketing and Communications, this role will own and drive Network’s B2B communications strategy and roadmap, including media relations, executive visibility, thought leadership, and industry narrative development to enhance WildBrain's reputation and influence. The role will elevate WildBrain Network’s industry authority and category leadership among key audiences as defined by the business strategy (advertisers, creative agencies, media planners, to name a few) plus trade media. The successful candidate will translate complex business priorities into compelling stories that build trust, credibility, and long-term brand value.
Requirements
- Strong track record of corporate communications, public relations, industry relations, or external communications.
- Proven success developing thought leadership programs and securing earned media coverage.
- Strong network of media, industry, and influencer relationships within entertainment, media, advertising, or technology sectors.
- Exceptional storytelling, writing, and executive communications skills.
- Ability to translate complex business strategies into compelling external narratives.
- Experience supporting senior executives and advising leadership teams.
- Strong project management, stakeholder management, and cross-functional collaboration skills.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Nice To Haves
- Knowledge of the kids entertainment landscape would be an asset
Responsibilities
- Develop and execute WildBrain Network's communications strategy across the media, advertising, entertainment, and investment communities.
- Partner with senior leaders to define and evolve compelling positioning, messaging, and narratives that reinforce WildBrain Network’s leadership in kids' and family entertainment and digital media.
- Create insight-led content, executive perspectives, industry POVs, and thought leadership initiatives that shape industry conversations.
- Translate business strategies, market trends, and innovation into clear, engaging external communications.
- Build and manage relationships with key trade, business, and industry media.
- Secure high-impact earned media opportunities that elevate WildBrain Network’s profile and credibility.
- Identify and land strategic speaking opportunities, industry panels, conferences, and events through the development of compelling brand narratives
- Lead proactive and reactive communications efforts that strengthen trust and enhance reputation.
- Collaborate closely with Content, Franchise, Licensing and Corporate Communications, and executive stakeholders to ensure a consistent external narrative.
- Align industry-facing Network communications with broader corporate messaging and strategic priorities.
- Maintain consistency across all external touchpoints, channels, and audiences related to WildBrain Network.
- Support senior leaders with messaging development, presentation preparation, media readiness, and narrative guidance.
- Monitor and strengthen industry, advertiser, and partner perceptions of WildBrain Network.
- Help protect and advance WildBrain's reputation during periods of increased visibility and change.
- Provide communications counsel and strategic recommendations to leadership teams.
Benefits
- Paid time off
- Retirement savings with company matching
- Comprehensive health and dental coverage, with shared premium costs from day one.
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Director
