Director, Music Tour Marketing

Wasserman • Los Angeles, CA

1d • $80,000 - $100,000 • Onsite

About The Position

MUSIC·TEAM is a leading global agency representing prominent artists across all genres for live performance, touring, brand partnerships, and beyond. We are long-term career development strategists who work with artists to expand their reach and deepen their impact with audiences around the world. MUSIC·TEAM is part of THE·TEAM. THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit THE.TEAM. Director, Tour Marketing (US) is responsible for developing & executing THE TEAM’s comprehensive, growth centric tour marketing program, as well as establishing and managing department responsible for achieving programmatic objectives, with an emphasis on driving sales around clients’ events. Primary duties include developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with a primary goal of selling tickets and maximizing marketing budgets. Working with internal agent teams, managers, labels, tech partners, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist specific marketing including but not limited to digital, print, radio, tv and outdoor.

Requirements

• Extensive experience in related role (minimum of 5 years of experience)
• Strong organizational and project-management skills
• Excellent written and verbal communication skills
• Solid knowledge of market and media buying, planning, digital marketing & social media marketing
• Ability to work with limited supervision and with multiple individuals in a fast paced and dynamic environment
• Ability to adapt to working with various stakeholders in a variety of environments
• Highly organized, detail oriented and comfortable working in a fast-paced and deadline driven environment while managing multiple priorities
• Must be always discrete and professional and maintain absolute confidentiality as this position regularly handles sensitive information
• Understanding of publicity, digital, radio, social media, tech as it pertains to tour marketing a must
• Knowledge of radio around tour marketing and promotions
• Experience in working in multiple genres in related role

Nice To Haves

• Tour marketing experience in APAC, South America and AUS/NZ a plus

Responsibilities

• Define the strategy of the overall tour marketing campaign w/ agents, managers, and partners (ie. Labels, consultants) and formulating the goals, strategy, and timeline as in relation to tour marketing
• Communicate the strategy, timeline, and additional marketing initiatives to national and local promoters and ticketing agencies in an organized and clear fashion, available to all partners internally and externally (i.e. promoter/marketing letter, tracking grids, etc.)
• Review and approve marketing plans/budgets by promoters in each market, monitor and adjust marketing strategy as needed in conjunction w/ local promoter & artist marketing teams
• Review and approve radio plans (if applicable) by promoters in each market in coordination w. label, management, and outside radio consultants. This includes, but not limited to, creation of radio spots where appropriate
• Review and approve localized artwork by promoters in coordination w/ agent and management. This includes, but not limited to, creation of assets, if needed, by various partners (ie. Global Tour Creative, Bill Young Productions, Tour Design, etc.)
• Oversee execution of marketing plans by each promoter, national and local, from announce to closeout. This includes, but not limited to, ticketing, radio, digital ad buying, social media, PR, and tech.
• Advise and execute on tour focused VIP initiatives where appropriate.
• Serve as a central point of contact and liaison for various stakeholders (promoters, labels, management, consultants etc.) for tour marketing purposes to communicate and execute initiatives and streamline marketing requests via a set timeline.
• Establish and manage relationships with national, regional, local promoter marketing teams + additional marketing partners (content/asset creation, on/off platform presale and ticketing vendors, tour listing & email marketing, credit card companies, media partners, etc.)
• Monitor and create institutional knowledge base around digital, marketing, and technology trends, as well as be a part of agency's relationship with digital & marketing service companies, products, and platforms to better serve our client tours in relation to tour marketing
• Work in tandem w/ SVP, Marketing (Head of Marketing) and full tour marketing team on developing new systems and processes to better and make our department more efficient
• Serve as a tour marketing consultant to various agent teams to advise on best practices and turnkey systems to execute tour marketing campaigns when department is not directly involved.
• Managing the interns that work in the tour marketing department (if applicable)
• Other tour marketing department duties may be assigned.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Commuter Benefits: Access support for travel and commuting needs, where available

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed