Director Medicaid Plan Marketing

Elevance Health•Grand Prairie, TX

1d•Hybrid

About The Position

The Director Medicaid Plan Marketing is responsible for the planning and direction of specific marketing strategies for a single functional marketing area. This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Candidates not within a reasonable commuting distance from the posting location will not be considered for employment, unless an accommodation is granted as required by law.

Requirements

Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background.

Nice To Haves

Master's degree preferred.
Experience in working with the Texas Medicaid population, including but not limited to STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP preferred.
Managed Care Health Plan experience preferred.
Excellent communication skills (written and verbal) and interpersonal skills are strongly preferred.
Project management certification preferred
Strong PC skills (Word, Excel, PowerPoint, Outlook) preferred.

Responsibilities

Responsible for coordinating and directing the efforts of the Medicaid growth and engagement initiatives.
Ensuring marketing plans within the region meet state contractual requirements.
Developing and implementing individual health plan Community Relations Strategy.
Collaboration in creating robust value-added benefits to improve quality outcomes, including member selection and member engagement approach.
Driving member retention and loyalty programs.
Leads efforts to develop key partnerships that drive innovation and growth.
Collaborates with all Elevance Health businesses in Texas to drive growth.
Audits website and relevant vendor relationships – providing oversight and performance management.
Research and evaluate competitive activity.
Implements effective tracking mechanisms for tracking daily, weekly, monthly, and yearly activities and productivity.
Develops and conducts staff training methods.
Make recommendations to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.
Develops and recommends department operating budgets.
Secures approval of objectives, policies, and programs for corporate marketing activities, and evaluates and reports results.
In partnership with brand management, responsible for identifying appropriate media opportunities.
May prepare presentations regarding marketing and outreach programs for senior management groups.
Travel required.
Hires, trains, coaches, counsels, and evaluates the performance of direct reports.