Director Medicaid Plan Marketing

Elevance Health•Seattle, WA

10d•Hybrid

About The Position

The Director Medicaid Plan Marketing will be responsible for the planning and direction of less complex, specific marketing strategies for a single functional marketing area. This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

Requirements

Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience; or any combination of education and experience, which would provide an equivalent background

Nice To Haves

Experience planning and leading community events/partnerships in conjunction with building relationships with local organizations and stakeholders strongly preferred.
Experience driving member growth and expansion strongly preferred.
3-5 years of people leadership experience strongly preferred.
Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement strongly preferred.
Experience in securing media coverage, managing press inquiries, and drafting press releases strongly preferred.
Advance knowledge of Washington State Medicaid, the states local audiences, it's competitive landscape, and regional marketing channels strongly preferred.
Experience partnering and collaborating with Washington State key stakeholders, referral pathways, member engagement, and regulatory requirements strongly preferred.

Responsibilities

Develops short and long term growth, marketing and retention strategies and objectives.
Directs and coordinates activities of the business if Initiative to assure alignment with corporate goals.
Researches and evaluates competitive activity.
Develops and implements of an effective tracking mechanism for daily, weekly, monthly, and yearly activities and productivity.
Develops and conducts office and field rep training methods.
Oversees the quality control process and procedures.
Ensures compliance with state and municipal laws, rules, and guidelines for marketing and outreach.
Hires, trains, coaches, counsels and evaluates performance of direct reports.