Director, Media

Driven Brands Inc.•United States of America - Remote NC, NC

4d•$145,500 - $259,800•Remote

About The Position

The Media Director will be a high-performing leader that can translate strategy into action and insight. This role is accountable for turning media dollars into measurable business impact across multiple Driven Brands. The Media Director owns the media planning strategy across channels, translating the brand strategy into measurable, ROAS-disciplined paid media plans that drive traffic and sales. The role focuses on cross-functional integration and agency execution excellence. This role is ideal for a media leader who can drive strategic annual and ongoing planning as well as lead all aspects of paid media for their Brands. The Media Director supports the successful implementation of four critical levers of the Brand ecosystem: Media Planning Strategy and Innovation Media Performance Measurement, Optimization and Outcomes Media Process Frameworks and Documentation Cross-functional Internal and External Collaboration

Requirements

10+ years of experience in paid media, digital marketing, or media strategy
Experience working with media agencies or in a leadership role on the agency side
Deep digital and traditional expertise across local and national channels
Demonstrated ability leading media strategy and generating insights from data to optimize performance over time
Excellent cross-functional collaboration and communication skills
High attention to detail and commitment to operational accuracy
Strong organizational and process orientation with comfort managing approvals and leading process documentation.
Collaborative, accountable, and energized by strategy and optimal performance.
Bachelor’s degree required

Nice To Haves

MBA a plus
Experience working with franchise or co-op marketing structures a plus.

Responsibilities

Influence and support the brand team(s) marketing objectives in all aspects of paid media, serving as their thought partner on how media drives both consideration and action
Oversee day-to-day strategy and planning with media agencies to ensure agency strategic output of media plans, channel strategies and learning agendas
Own annual, quarterly and campaign-level planning, pacing and optimization frameworks
Create an environment of innovation, rigor and test and learn culture that elevates the team capabilities in analytic rigor, creative storytelling and media innovation
Lead performance benchmarks, ongoing reviews and optimization discussions
Partner with Analytics on translating MMM, attribution and incrementality tests into paid media strategies
Partner with internal media ops, internal analytics team and external agencies to support: Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates, Performance insights that influence future strategy, messaging and investment decisions, Test design analysis and readouts
Escalate performance issues, optimization opportunities, or operational risks to the VP, Media
Identify and solution gaps and opportunities in media process and ways of working
Work across the portfolio within the Media team to develop consolidated approaches and best practices that benefit all Brands
Help ideate and then ensure brand goals and direction are implemented by media agency
Coordinate with the Website & CRM teams on digital customer journey in support of optimal media performance
Work with Media ops on audience segmentation, suppression strategies, and retargeting usage
Hold the Media ops team accountable for proper tagging, tracking, and audience integration across campaigns
Maintain strong coordination with internal teams and agency partners to ensure operational alignment