Director, Media Sales
About The Position
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. The Role and What You’ll Do: The Director, Media Sales will lead TKO’s commercialization of new UFC and WWE media inventory. This role is responsible for packaging and selling commercial units, in-broadcast features, and digital/social extensions to agencies and brand partners. The Director will be the senior external face of TKO Media Sales, developing strategy, driving new business, and managing top agency relationships. Develop and execute TKO’s media sales strategy across UFC and WWE inventory. Package and sell solutions that align with agency buying models (commercial inventory, in-broadcast features, digital/social). Lead senior-level relationships with media agencies, holding companies, and brand marketers. Drive new business while expanding existing partnerships into multi-year deals. Partner with internal stakeholders (Revenue Strategy, Production, Global Partnerships) to align pricing and inventory approvals. Deliver against annual sales targets and pipeline objectives.
Requirements
- Develop and execute TKO’s media sales strategy across UFC and WWE inventory.
- Package and sell solutions that align with agency buying models (commercial inventory, in-broadcast features, digital/social).
- Lead senior-level relationships with media agencies, holding companies, and brand marketers.
- Drive new business while expanding existing partnerships into multi-year deals.
- Partner with internal stakeholders (Revenue Strategy, Production, Global Partnerships) to align pricing and inventory approvals.
- Deliver against annual sales targets and pipeline objectives.
Responsibilities
- Develop and execute TKO’s media sales strategy across UFC and WWE inventory.
- Package and sell solutions that align with agency buying models (commercial inventory, in-broadcast features, digital/social).
- Lead senior-level relationships with media agencies, holding companies, and brand marketers.
- Drive new business while expanding existing partnerships into multi-year deals.
- Partner with internal stakeholders (Revenue Strategy, Production, Global Partnerships) to align pricing and inventory approvals.
- Deliver against annual sales targets and pipeline objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
501-1,000 employees
