Media Director

Obsessed Media•New York, NY

About The Position

Obsessed Media is an independent media group focused on helping our clients dramatically improve the impact of their media through smarter plans, sharper strategy, creativity, and measurable results. As we continue to scale, we’re searching for a Media Director to lead client strategy, own media plans, manage key client relationships, and raise the bar across accounts and teams. This is a senior, hands-on role for someone who can think big, juggle multiple accounts seamlessly, and consistently deliver breakthrough work. You’ll serve as the strategic lead on assigned clients, guiding media approach from brief to business results, while mentoring team members and shaping how Obsessed shows up in the market.

Requirements

An experienced, senior media thinker who can zoom out and get into the weeds when it matters
A quick and excited learner
Comfortable owning decisions and the results that come with them
Not comfortable with status quo of media
Confident leading clients, teams, and partners without a defined playbook or pre-developed systems
Strategic but clear, allergic to fluff and performative media jargon
Curious, opinionated, and willing to challenge assumptions (including your own)
Highly organized, but not rigid
A little too obsessed with media
Reads job descriptions closely enough to to notice errors

Responsibilities

Client & Account Leadership Oversee the planning, execution, and optimization of client campaigns across all channels.
Act as the senior media lead and trusted advisor for our clients
Partner with agency leaders to develop media strategy, ensuring plans are grounded in business objectives, market research, and on brand
Lead senior-level client conversations, presentations, and POVs with confidence and clarity
Anticipate client needs and proactively bring ideas, opportunities, and course-corrections forward
Maintain a deep understanding of each client’s category, competition, and consumer behavior
Media Planning & Buying Serve as the senior owner of media planning and buying across assigned clients
Set the planning framework and investment approach across channels, ensuring budgets are aligned to business outcomes
Oversee all buying activity, including partner selection, deal structures, and investment rationale
Evaluate tradeoffs between platforms, partners, and formats, and make clear, defensible recommendations
Ensure buys are executed accurately and efficiently, with strong stewardship of client budgets
Treat client money like it’s your own, and expect the same from the team
Campaign Oversight & Accountability Oversee campaign execution across teams and partners, ensuring quality, pacing, and performance standards are met
Works with internal team to build reporting, guiding optimization decisions across multiple channels
Ensure measurement frameworks are sound and insights are clear, honest, and useful
Lead post-campaign analysis to generate relevant learnings
Team Leadership & Development Mentor, develop, and oversee media team members across all levels
Set clear expectations and provide guidance without micromanaging
Elevate the quality of thinking, storytelling, and rigor across the work
Help shape internal processes, planning standards, and best practices as the agency grows
Growth & New Business Contribute to new business efforts through strategic thinking, planning leadership, and client-facing presentations.
Help define Obsessed Media’s POV on modern media internally and externally
Represent Obsessed as a credible, thoughtful leader in media conversations.