Director, Media Relations

Emory Healthcare•Tucker, GA

6h•Onsite

About The Position

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise. Reporting to the Vice President of Media Relations, the role is responsible for generating positive and innovative story ideas and content highlighting Emorys clinical advances, research breakthroughs and inspiring patient profiles. The Director will oversee a team of media relations professionals, all working to position Emory Healthcare as a national leader in health care and academic medicine. The ideal candidate has strong experience working in the media/journalism and in media relations public relations/communications or another similar role managing high-performing teams and media relations campaigns.

Requirements

Bachelors degree in a marketing/communications discipline, such as journalism, mass communications, English, public relations, marketing, political science or a related field
Minimum eight (8) years of experience working in journalism, communications, marketing, media relations, public relations or crisis management
Proven leadership experience managing and developing high-performing teams
Demonstrated success advising executive leadership and developing integrated media relations strategies

Nice To Haves

The ideal candidate has demonstrated success in leading successful media relations, communications, public relations or similar teams preferred, as well as success in implementing media relations strategies and campaigns for large organizations
Individual must have a strong understanding of how news media organizations operate, with time spent working as a journalist preferred

Responsibilities

Develop, shape and execute comprehensive media relations initiatives and plans to support the systems institutional priorities for its hospitals, outpatient clinics and service lines
Mentor and lead a team of media relations professionals who provide strategic support to Emory Healthcares service lines, departments and divisions
Align and promote Emory Healthcares strategic goals and values across local, regional, and national media platforms
Counsel senior leaders/management teams regarding impacts of working with the media, and benefits of storytelling
Collaborate and integrate with marketing, internal communications, government relations and other Emory Healthcare and Emory University departments to develop high-impact media campaigns showcasing unique, first, only stories that set Emory Healthcare apart from others
Ensure that all media relations plans support the key objectives in growing business, and that content is consistent with the overall Emory Healthcare brand
Collaborate with in-house multimedia video and photography team to advance storytelling and support high-priority events and strategic initiatives
Maintain open and effective communication with all stakeholders, both internally and externally
Cultivate strong working relationships with local, regional and national news media outlets
Be familiar with and train regularly on system-wide crisis communications protocols and preparedness plans
Write, edit and distribute press releases, pitches, media advisories and other content for media
Provide media training to physicians, staff and leaders to instill confidence in on-camera presence for interviews and other speaking engagements
Coordinate and supervise on-site media and production company shoots including interviews, b-roll and photos to ensure minimal disruption to clinical activities
Frequently monitor local, regional and national news media content, news cycles and health care trends
Maintain familiarity with various media outlets locally, regionally and nationally to keep abreast of trends and market data