Director, Media Excellence & Innovation

Johnson & Johnson Innovative Medicine•Horsham, PA

19h•Onsite

About The Position

Johnson & Johnson is recruiting for a Director, Media Excellence & Innovation in Horsham, PA. This role is within the Customer Engagement & Digital Transformation team and serves as a critical partner to J&J Innovative Medicine and MedTech US marketing teams. The individual will be accountable for leading the planning and implementation of all media and media partnerships supporting US teams. This role involves being a digital media disrupter, pushing boundaries to optimize media planning, measurement, and optimization, as well as improving the overall go-to-market media process. It requires a blend of pharmaceutical media strategic thought leadership, cross-functional collaboration, and deep analytical acumen. The ideal candidate will have a proven track record in healthcare media strategy, Omnichannel Marketing and orchestration, and driving both DTC/Patient and HCP media strategies to meet brand and business objectives. The role includes accountability for media performance, managing the Media AOR, and a deep understanding of both TV and Digital Media for HCP and Patients. The Director will act as a thought partner with US brand teams and media agencies of record in developing, evolving, and executing media strategies and measurement integrated with broader media plans. This requires an in-depth understanding of core audiences, identifying and implementing optimal measurement approaches, and deep knowledge of both the HCP and Patient media landscape, including traditional and emerging social media. Intellectual curiosity, a passion for winning, a strategic and analytical approach, a solutions-oriented mindset, a sense of urgency, and attention to detail are essential. The ability to influence, build credibility, and foster strong partnerships with diverse internal and external stakeholders is crucial. The role leverages strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven manner. This position reports to the Senior Director, Customer Engagement, Content & Media Excellence.

Requirements

B.S. required
Minimum of 10 years’ media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries.
Deep knowledge of digital, media, marketing, customer engagement technology products
Ability to effectively work with a broad group of Cross-Functional stakeholders and external partners to ensure content, customer and digital/media approaches and processes align with organizational goals and industry best practices.
Pharmaceutical / Healthcare experience and working knowledge of regulatory environment and what challenges that environment poses to innovating in the media space is preferred.
Deep understanding of both HCP and DTC/patient media landscape, digital media, TV (Linear, Connected) channels and platforms, social media, SEO, omnichannel optimization/orchestration with other channels.
Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned) and TV (Connected, Linear, etc.)
Strong command of media performance metrics and identity resolution tools, vendors (IQVIA, Crossix, Nielsen).
Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
Strong ability to drive insights from measurement tracking to drive action that increases brand impact.
Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
Work with agility - improve media processes, ways of working both internally and externally, work smarter and more efficiently.
Leadership of media agency team to ensure the highest delivery of media performance and activation
Exceptional storytelling and executive communication skills; represent media strategy in executive-level discussions and provide regular updates to senior commercial leadership.
Expertise in AI- and technology-enabled media innovation and automation
Strong relationship management and agency leadership experience
Knowledge of emerging media platforms and content formats (e.g., retail, influencer, shoppable, gaming)
Balance of creative and analytical thinking to drive measurable impact
Demonstrated ability to influence in a large and matrixed organization required
Experience to develop, communicate, advocate and execute a strategy required
Proven experience in prioritizing and managing a complicated portfolio of projects required
Proven success in working in a matrixed organization with strong collaboration and influence skills.
Demonstrated experience and strength in senior leader communications (e.g., written recommendations and live presentation) and influence, and the ability to build strong, trust-based relationships with peers and broad stakeholders.
Accountable individual, who takes initiative in setting and implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.

Nice To Haves

MS/MBA/PhD preferred
SEO expert while collaborating with functional partners e.g., web, content optimizing organic search.

Responsibilities

Lead the development and execution of integrated media strategies (TV & Digital) across both DTC/Patient and HCP audiences, supporting brand objectives.
Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies.
Lead with Media Agency the translation of business goals into high-impact media strategies, optimizing Rx lift.
Ensure media plans fully integrate as part of a greater brand go-to-market approach.
Keep abreast with the latest media trends, technologies, and best practices to ensure media efforts remain innovative and effective.
Be the point person with Privacy ensuring all media strategies and data usage comply with relevant regulations.
Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans.
Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search).
Ensure integration of paid, owned and earned channels.
Guide channel mix and investment decisions based on audience insights, ROI modeling, and brand priorities.
Ensure all media activities are compliant with regulatory and legal guidelines for pharmaceutical marketing.
Be the SEO expert while collaborating with functional partners e.g., web, content optimizing organic search.
In collaboration with the Insights and Analytics team, define media KPIs aligned to business goals and co-lead measurement frameworks for performance reporting.
Leverage media performance analytics to drive data-informed optimization decisions, ensuring campaigns maximize ROI and meet brand objectives.
Provide leadership in translating data into actionable insights, and optimizing campaigns for maximum impact and ROI.
Interpret media data to identify trends, uncover insights, and drive continuous optimization.
Own accountability for media performance, ensuring investments deliver optimal impact by continuously refining strategies and execution for maximum effectiveness.
Further expand the internal J&J knowledge and capacity to use novel media approaches; embed and influence approaches with internal teams and share best practices across TAs.
Lead the development of external media partnerships, improving value and performance to the brand teams.