Director, Marketplace Promotions & Marketing

Macy's • New York, NY

1d

About The Position

Macy’s digital marketplace is one of the company’s top growth-driving initiatives, expanding the categories and brands available on macys.com while giving sellers and brands access to our vast and highly loyal customer base. As Director, Marketplace Promotions & Marketing, you will own the strategy, roadmap, and execution of the marketing and promotional programs that drive traffic, customer engagement, and GMV across Macy’s Marketplace. This role will lead a team spanning promotions, short-lead marketing, and long-lead marketing, serving as the connective tissue between long-range marketplace strategy and the day-to-day execution that brings it to life. You will be a senior cross-functional partner to Site Merchandising, Owned & Paid Media, Affiliate, Loyalty, and Seller Success—accountable for translating commercial priorities into compelling, well-executed customer-facing experiences.

Requirements

• Bachelor’s Degree from a 4-year college or university
• 6+ years of experience in marketing, promotions, merchandising, or e-commerce, preferably within a marketplace or digital retail environment.
• Proven people leadership experience, with a track record of building, coaching, and developing high-performing teams.
• Strong understanding of marketplace platforms (e.g., Amazon, Walmart, eBay) and the levers that drive traffic, conversion, and GMV.
• Excellent relationship-building and influencing skills, with the ability to align senior cross-functional stakeholders without direct authority.
• Excellent communication and facilitation skills (oral, written, and listening), including the ability to distill complex information into clear narratives tailored to senior-level executives.
• Results-oriented self-starter with a strong track record of ownership and impact across both strategy and execution.
• Highly organized with strong attention to detail and the ability to manage multiple priorities and deadlines simultaneously.
• Proficient in Microsoft Office and marketing tools/software; familiarity with Mirakl and SEO/e-commerce best practices a plus.
• Ability to work a flexible schedule based on department and Company needs.

Nice To Haves

• familiarity with Mirakl and SEO/e-commerce best practices a plus

Responsibilities

• Develop, own, and continuously refine the end-to-end marketing and promotions strategy for Macy’s Marketplace, aligning the promotional calendar and marketing roadmap to curated assortment, category revenue, and GMV targets.
• Lead, coach, and develop a high-performing team spanning promotions, short-lead marketing, and long-lead marketing—setting clear priorities, building a culture of accountability, and fostering data-driven decision-making.
• Own the marketplace promotional program end to end—including strategic promotions (e.g., Parade of Deals, Bouquet of Deals), Value Add, flash sales, and Loyalty/PZO offers—from strategy and seller participation through setup, approval, testing, and go-live.
• Direct the marketing engine across owned channels (email, CRM, mobile, offer cards) and site-supporting assets (brand shops, category pages, BMAs), ensuring milestone events such as Black Friday and Cyber Monday are planned and flawlessly executed.
• Partner with Site Merchandising on curated assortment strategies, category refreshes, contenting, and asset placements, securing visibility and priority (e.g., HFO red points) for high-impact offers and launches.
• Oversee Mirakl operator campaign setup and promotional approvals, and ensure rigorous asset review and sign-off—confirming inventory, imagery/style, price, and promotion handle—ahead of every go-live.
• Build and strengthen relationships with Affiliate and Loyalty teams to secure offers, placements, and incremental exposure that grow marketplace traffic and conversion.
• Define and own the KPIs and reporting that measure the effectiveness of marketing and promotional activity, using performance insights to refine strategy and prioritize investment.
• Represent the marketplace marketing and promotions function in leadership forums and weekly POD discussions, communicating priorities, results, and trade-offs clearly to senior executives and cross-functional partners.
• Serve as the primary escalation point for marketing and promotion issues, ensuring seller-facing communications, education, and knowledge-base resources keep the seller community informed and compliant.
• Stay ahead of marketplace, e-commerce, and competitive marketing trends to keep Macy’s Marketplace differentiated, compliant, and competitive.

Benefits

• competitive pay and benefits
• comprehensive health and wellness coverage
• 401(k) match
• paid time off
• eight paid holidays
• continuous learning and leadership development
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director