Director, Marketplace Integration

Text • Princeton, NJ

13d

About The Position

Each year, SBT experiences tremendous growth within its customer base as consumer finance businesses realize significant value from shifting consumer interactions to text messaging as a channel. Connecting with consumers through mobile messages is more economical than sending paper mail or staffing call centers. It’s more engaging than email or web chat. And it’s easier to adopt and maintain than bespoke mobile app experiences. SBT seeks to further accelerate the adoption of its platform by establishing seamless integrations with market-leading software applications and systems of record that are easily adopted by the consumer finance businesses which are interested in activating SBT’s conversational capabilities. In this role, you will unlock exponential value for SBT and its customers by prioritizing our roadmap of integrations, establishing and measuring commercial objectives pertaining to integrations, and working cross-functionally – internally and externally - to ensure the successful launch and scale of each integration.

Requirements

• 10+ years of product experience focused on driving development, optimization, and expansion of third party integrations and relationships to support growth of a software or communications business.
• Strong understanding of technology alliances, partner integrations, and marketplace models that drive growth and scale within vertically-oriented software businesses.
• Experience in relevant industries such as banking, bill payment, lending, or messaging/CPaaS.
• Experience overseeing teams and tools that support integration ecosystems, APIs, iPaaS, ETL and file parsing and processing.
• Ability to drive cross functional teams across engineering, go-to-market, customer operations, finance, and external partners to identify, evaluate, and size opportunities in order to effectively prioritize integration efforts.
• Strong track record of driving customer adoption of partner offerings with demonstrable growth created within a software business via sophisticated integration strategies.

Responsibilities

• Define and drive the vision and roadmap for SBT’s integrations with key software applications and systems, inclusive of our integration frameworks, governance of ‘connectors’ built with third parties, all while enhancing adoption and monetization of these integrations.
• Collaborate with product marketing and channel sales to research, evaluate, and prioritize integrations that support SBT’s sales objectives tied to specific markets.
• Establish repeatable processes and procedures for designing and developing integrations in a manner that is consistent and conducive to SBT’s software development lifecycle (SDLC).
• Develop product requirement documents (PRDs), use cases, Jira user stories, and work closely with engineering to build, maintain, and scale integrations in the marketplace.
• Ensure adequate testing, documentation, maintenance, and enablement of SBT’s integrations via a formalized ‘certification’ program that you will lead within the product organization.
• Constantly evaluate SBT’s existing set of 50+ marketplace integrations for expansion, upgrades, and continued promotional efforts to drive adoption and value creation.
• Serve as the subject matter expert on SBT’s current and planned integrations, supporting sales and partnership opportunities, in person and virtual marketing events, and other customer engagements pertaining to how SBT connects with third parties in the marketplace.
• Design and monitor KPIs and reports that track the performance of each integration, such as customer adoption, customer revenue growth, customer utilization vs forecast, time to go live, and other performance-based metrics.
• Own the development and dissemination of regular executive reports and scorecards that track the progress and success of SBT’s strategy relative to marketplace integrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed