Director, Marketing

Universal Music Group•Santa Monica, CA

2d•$70,304 - $145,000

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. We are currently seeking an experienced Director, Marketing for our Urban Marketing team who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

Requirements

6+ Years’ Experience, Marketing Director / Product Manager Experience working with record companies, artist management, talent agencies
Strong ability to successfully define and drive project management and execution
Creative thinker with ability to generate innovative marketing ideas
Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
Social media savvy, with experience on platforms and understanding of associated data
Strong skills in communication, presentation, writing, and able to work well cross-functionally
Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase)
Bachelor’s Degree

Responsibilities

Develop and execute marketing strategy for artists’ music and music-related products across the IGA roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
Help guide and execute artist branding, creative materials and original content specific to each campaign.
Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
Understand and implement innovative digital marketing

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent