Director-Marketing PB Rehab

Genesis Administrative Services • Westfield, MA

6d • Onsite

About The Position

At Powerback, we're on a mission to improve lives. As the leader in physical, occupational, speech, and respiratory therapies, we help older adults stay active and thrive. With over four decades of trusted service, our reach spans skilled nursing centers, assisted and independent living facilities, outpatient clinics, and home-based care. We're proud to deliver personalized care exactly where and when it's needed most. Join an industry-leading team that restores hope and makes a lasting impact. If you're passionate about making a meaningful difference and want to be part of the future of rehabilitation and wellness, Powerback is the place for you.

Requirements

• Bachelor's Degree required with emphasis on Marketing, English, and/or Communication.
• 5-10 years' previous marketing experience, preferably in the healthcare industry, required.
• Demonstrated experience in marketing communications and creative design.
• Excellent written and verbal communication skills; experience creating a variety of business communications and presentations.
• Excellent organization skills combined with good interpersonal skills necessary.

Nice To Haves

• Portfolio of design productions demonstrating talent preferred.

Responsibilities

• Manages, coaches, develops and supports the Powerback Business Development and Marketing team.
• Supports rehab business development activities and partners to establish strong relationships with new and existing referral sources.
• Implements all processes and deadlines for the Marketing team. Including both building and presenting marketing tools, collaterals and information to internal and external stakeholders to gain approval of marketing plans.
• Oversees strategic brand management with a focus on an appropriate image of the company.
• Develops and directs marketing plans in collaboration with key stakeholders, including clinical and operations teams and both current and potential customers.
• Develops and maintains a deep understanding of our market(s), customer behaviors, market segments, competitive landscape, competitive positioning, and reputation management.
• Oversees and maintains all social media channels for the company.
• Using design software, develops new marketing materials and modifies/updates marketing collateral including brochures, flyers, inserts, etc. to achieve organizational goals and objectives of the company.
• Manages proofing process of all materials before they are finalized, executed or printed with the field/business.
• Facilitates and directs marketing and promotional collateral and advertising production and distribution post the creation of these marketing products for the company -- including brochures, postcards, advertisements, booths, inserts, and other required marketing materials.
• Manages vendor relationships and associated product production to ensure services are delivered according to specification, e.g. time, quality and cost.
• Leads the development and implementation of external communication programs that support product and marketing position.
• Designs marketing collateral with website, email, geo-fencing and other digital mediums in mind.
• Supports website administration as needed.
• Directs facilitation and coordination of trade show and event participation for Business Development and Recruiting teams.
• Manages and/or facilitates Powerback Consulting webinars.
• Performs all other duties as assigned.

Benefits

• Medical, Dental, and Vision plans to Full-Time team members.
• Dental and Vision to Part-Time team members.
• Generous paid time off to Full-Time and Part-Time team members.
• Free CEUs through Medbridge.
• Visa or Green Card sponsorships.
• Journey Travel Program.
• Exclusive discounts on Wireless/TV, Home/Auto/Renters and Pet Insurance, Childcare, Eldercare, and more.
• PowerZone Employee Recognition Program.
• Clinicians in Action professional development program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director