Director, Marketing

Endocrine Society • Washington, DC

5d • Hybrid

About The Position

Endocrinologists are at the core of solving the most pressing health problems of our time, from diabetes and obesity to infertility, bone health, and hormone-related cancers The Endocrine Society is the world’s oldest and largest organization of scientists devoted to hormone research and physicians who care for people with hormone-related conditions. Our inclusive community is made of scientists, physicians, educators, nurses, and students in 122 countries.

The Director, Marketing is responsible for designing and implementing a comprehensive marketing and communications strategy to strengthen the impact of our programs and services to increase revenue, grow our global reach, strengthen our market position, support membership goals and build our global brand awareness. The Director is a creative and analytical leader with demonstrated experience in multi-channel marketing. The Director is adept at collaborating cross functionally with other department leaders to ensure alignment between marketing and the Society’s strategic objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field
• 10+ years of progressive marketing experience, with demonstrated success in a leadership role, preferably with non-profit or association experience.
• Demonstrated knowledge of marketing strategies, concepts, and practices.
• Ability to plan, implement, and evaluate marketing activities for a wide product line.
• Ability to compile and analyze performance data to develop metrics that support decision-making for resources allocation and subsequent campaigns.
• Proven experience in team leadership, talent development, and influencing cross-functional teams within a matrix organization.
• A leader with both creative and analytical capabilities.
• Exceptional verbal and written communication skills, with the ability to present complex information clearly to diverse audiences.
• Ability to develop strong, collaborative relationships and work effectively with senior management.
• Outstanding presentation and oral communication skills.

Responsibilities

• Develop and implement marketing and communication plans that are aligned with the Society’s strategic objectives.
• Partner closely with internal teams to ensure the growth of our conferences, meetings and exhibits, membership, journals, products and services, and professional development and education opportunities. This includes market research and analysis, developing campaigns, timelines, identifying the target audience, managing the budget, production, distribution, and tracking results.
• Drive revenue growth using market research, pricing, product marketing, marketing communications, and advertising.
• Under the leadership of the CCO, work with cross functional teams to design an enterprise-wide content strategy and implementation plan that integrates with our editorial calendar and promotes our brand and image.
• Lead the creativity of our marketing efforts to develop desirable content marketing roadmaps that yield member and stakeholder engagement.
• Leverage data and analytics and synthesize patterns to develop the member decision journey.
• Build brand awareness and ensure consistent messaging and visual identity across all channels and materials.
• Collaborate with the Membership Engagement team to research our member experience and interaction with the organization and drive improvements by connecting member needs and our content strategy.
• Effectively lead the marketing team in designing the right strategies and processes to carry out the marketing campaigns in a multichannel environment.
• Implements measurements in all campaigns to effectively analyze marketing efforts for evaluation of its success, make recommendation for increased ROI, and reports outcomes to the leadership team.
• Develop, manage, and forecast marketing budgets, ensuring efficient allocation of resources and monitoring Key Performance Indicators (KPIs) and Return on Investment (ROI) to optimize performance.
• Identify, select, and manage external agencies, consultants, and vendors to ensure the high-quality, timely, and budget-compliant execution of marketing initiatives.

Benefits

• A strong and competitive salary and benefits package that focuses on your well-being and financial health.
• Generous TIAA-CREF retirement plan with 10% employer contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees