Director Marketing

Unison Software, Inc.

26d • $180,000 - $250,000 • Remote

About The Position

About Unison: Unison’s products power the business of government to work smoother and smarter, making critical federal processes and acquisitions simpler and more effective. Trusted by over 200,000 federal employees and government contractors, our AI-infused software and deep domain expertise help contract shops, cost engineers, 1102s, program managers, and budgeting professionals cut through friction, keep compliance airtight, and sharpen decisions. Our federal focus brings efficiency, transparency, and clarity to complex data, regulations, and workflows, empowering agencies and executives to spend more minutes on mission and achieve strategic objectives. Unison is how federal business gets done.
Role Overview: We are hiring a Director of Marketing, reporting directly to the VP, Go-To-Market, to execute Unison’s marketing strategy. In this role, you will be responsible for driving demand generation, lead generation, and customer acquisition; overseeing content development and execution; continuing our Public Relations engagements; and being the focal point for all market-facing memberships, events, and conferences. You will be the strategic counterpart to Unison’s Director of Sales and Account Management, and you will lead a high-performing marketing team with members covering each of these key areas.
This is a senior leadership role responsible for driving Unison’s corporate marketing strategy across our US Government, US GovCon, and international footprint.

Requirements

• A strong track record of building and executing successful marketing strategies in the enterprise SaaS space, preferably within the US Government market
• At least 7 years of marketing experience, including at least 2 years in a leadership role
• Strong analytical and problem solving ability, with experience managing budgets, measuring impact, and optimizing programs.
• Excellent leadership and communication skills, with the ability to lead teams in the execution of strategy and the ability to communicate clearly and credibly with sales teams, executive leadership, and senior external stakeholders
• Generalist Marketing background, with a working knowledge of content creation and distribution as well as experience with lead generation, lead nurturing, and marketing automation
• Located in DC-Metro in order to meet colleagues in person is strongly preferred
• Applicants may need to be the subject of a security investigation and may need to meet eligibility requirements for access to classified information, to include U.S. Citizenship.

Responsibilities

• Owning the end-to-end marketing strategy and ensuring alignment with sales, product, and delivery to drive pipeline and ARR growth
• Leading the marketing team as a direct counterpart to the Director of Sales and Account Management, jointly shaping Unison’s go-to-market strategy and priorities
• Developing and executing a lead generation plan, including Marketing Qualified Lead (MQL) targets, with input from GTM and Delivery leaders.
• Build a strategy and execute a plan for the creation and execution of cohesive marketing campaigns, content, and initiatives across a variety of channels, including email, social media, content marketing, conferences, and events
• Create opportunities for thought leadership and executive influence across the market
• Managing and optimizing the company's marketing budget and resources, including the development of ROI-driven plans and programs
• Managing and developing a high-performing marketing team, including hiring, training, and career development
• Analyzing and reporting on the effectiveness of marketing campaigns and initiatives, and using data-driven insights to drive continuous improvement

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed